Sigma Unveils 50-100mm f/1.8 & 30mm f/1.4 APS-C Lenses & MC-11 Adapter; More Info at B&H Photo Video

NEW YORK, NY--(Marketwired - February 23, 2016) - B&H Photo would like to share the announcement of the Sigma 50-100mm f/1.8 DC HSM Art Lens for DSLRs, 30mm f/1.4 DC DN Contemporary Lens for mirrorless cameras, and MC-11 Mount Adapter for using Canon EF or Sigma SA mount lenses on Sony E mount cameras.

The 50-100mm f/1.8 DC HSM Art lens is another world's first for Sigma, providing APS-C shooters with a 75-150mm equivalent lens that offers a blazing fast f/1.8 constant aperture for shallow depth-of-field effects. This allows shooters to cover three popular short telephoto focal lengths in one convenientpackage: 85mm, 100/105mm, and 135mm. The lens features three FLD and one SLD element along with one high-refractive index and high-dispersion glass element to minimize aberration. The 50-100mm also packs in a Hyper Sonic Motor for speedy, accurate AF and benefits from completely internal zoom and focusing. Additionally, it has a tripod foot for added stability with support systems and will be available in Canon EF, Nikon F, and Sigma SA mounts.

Sigma 50-100mm f/1.8 DC HSM Art lens for Canon EF

http://www.bhphotovideo.com/c/product/1234029-REG/sigma_693954_50_100mm_f_1_8_dc_hsm.html

for Nikon F 

http://www.bhphotovideo.com/c/product/1234030-REG/sigma_693955_50_100mm_f_1_8_dc_hsm.html

for Sigma SA

http://www.bhphotovideo.com/c/product/1234031-REG/sigma_693956_50_100mm_f_1_8_dc_hsm.html

Sigma Art Line Image Technology Innovation

• Features three FLD (F Low Dispersion) glass elements, one SLD (Special Low Dispersion) glass element, and one high-refractive index, high-dispersion glass element to minimize aberrations.
• Redesigned and enhanced, the new Hyper Sonic Motor is 30% slimmer and provides fast and accurate AF.
• Highly durable polycarbonate diaphragm made with fluorine; blades feature carbon feather film offering exceptionally smooth operation even during continuous shooting.
  

Outstanding Zoom Lens Maneuverability

• Inner focusing and zoom design offer versatile shooting options
• Tripod socket for stable, comfortable operation
• Features 21 elements / 15 groups, Minimum Aperture: F1.6, 82mm filter thread, Minimum Focus Distance: 37.4in, Dimensions: 3.7x6.7, Weight: 52.6oz

Designed for mirrorless cameras, the Sigma 30mm f/1.4 DC DN Contemporary delivers high performance in a compact form. Available for Micro Four Thirds and APS-C Sony E cameras, this lens has a normal equivalent focal length of 60mm and 45mm, respectively. Also, its bright f/1.4 aperture guarantees shallow depth of field and smooth bokeh as well as good low-light performance. It further benefits from the use of one aspherical and one double-sided aspherical element to battle aberration and has a stepping AF motor that will function appropriately during still capture and video recording.

Giving users a way to bring their high-end Global Vision series to the full-frame Sony E system, Sigma has developed the MC-11 Mount Adapter, optimized specifically to handle communication between Sigma lenses and Sony bodies. Made for either Canon EF or Sigma SA mount lenses, this adapter maintains AF performance while ensuring accurate aperture control and image stabilization when used and even features an LED display to show users if a lens is fully compatible or requires an update. Another benefit is the MC-11's internal control system which can help correct for distortion, chromatic aberration, and vignetting. Additionally, it ensures complete EXIF data and has internal flocking to prevent reflections.

B&H Photo Video is an authorized Sigma dealer, with the most up-to-date Sigma product information, product pricing and promotional offers.

About B&H Photo Video

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years. 

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Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest technology gear.

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