TORONTO, March 08, 2016 (GLOBE NEWSWIRE) -- Angoss Software Corporation (Angoss) is proud to announce that it has been named a Strong Performer in The Forrester Wave™: Customer Analytics Solutions, Q1 2016. Forrester Research invited 11 vendors to participate in its evaluation of customer analytics solutions providers.
In its Q1 2016 evaluation, Forrester notes that, Angoss “offers a wide range of data preparation capabilities, a necessity for companies looking to mine customer data for insights. Its customer analytics suite comes to life when paired with other solutions such as its Real-Time Scoring Engine for model activation.”
The Forrester report also states, “Angoss can either work as a standalone solution or in conjunction with another customer analytics provider.”
An interesting survey response mentioned in the report states, “In fact, our data shows that among North American marketing decision-makers, 44% either agree or strongly agree with the statement 'I don’t have the right set of customer and marketing analytics tools to help me produce and execute insights.'”
“The above industry quote indicates, in our opinion, that analytics providers such as Angoss have a big opportunity to help marketers leverage their customer data to create successful business strategies. Here at Angoss we’re dedicated to providing both technical and business users the tools for predictive customer analytics that lead to the discovery of valuable insights and intelligence from your data. These insights can uncover new opportunities to increase sales and profitability, while also reducing risk,” commented Angoss President and CEO, Rick Makos.
The Forrester Wave on Customer Analytics report provides data-driven evaluations of software, hardware, and services markets that allow firms to analyze customer data and to design customer-focused programs and initiatives leveraging exploratory, descriptive and predictive analytical and statistical techniques. The report further provides an overview of the evaluation process used to identify current Forrester Wave Leaders, Strong Performers and Contenders.
Angoss invites you to download a complimentary copy of The Forrester Wave™: Customer Analytics Solutions, Q1 2016 report to learn more about Angoss’ customer analytics capabilities.
About Angoss
Angoss is a global leader in delivering predictive analytics to businesses looking to improve performance across risk, marketing and sales. With a suite of big data analytics software solutions and consulting services, Angoss delivers powerful approaches that provide you with a competitive advantage by turning your information into actionable business decisions. Many of the world’s leading organizations in financial services, insurance, retail and high tech rely on Angoss to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Headquartered in Toronto, Canada, with offices in the United States, United Kingdom and Singapore, Angoss serves customers in over 30 countries worldwide. For more information, visit www.angoss.com.