80% of Credit Card Users Surveyed Are Concerned About Credit Card Fraud and Identity Fraud While 65% Said They Would Pay for a Credit Card With a Biometric Reader to Provide Greater Protection

NEW YORK, NY--(Marketwired - March 14, 2016) - SmartMetric, Inc. (OTCQB: SMME) -- A survey conducted over the weekend of credit card users in the United States showed that 80% are concerned about credit card and identity fraud while 65% of credit card users would pay for a safer biometric secured credit card that has a built in fingerprint reader for protection.

"This consumer survey shows the continued anxiety and concern of consumers regarding the safety of their credit cards and the insecurity when it comes to card fraud and identity fraud. It also shows that this anxiety and concern would motivate credit card users to in fact pay for a safer and more secure credit card that uses fingerprint biometrics built into the card. We knew that the concern of consumers was high because other research has shown that up to 70% of consumers generally said they were concerned about card and identity fraud. What we have seen in this survey narrowed down to credit card users is that they are more concerned than the general population. It came as a surprise to us that an staggering 80% of credit card users are concerned about the safety of their credit cards," said SmartMetric's President & CEO, Chaya Hendrick.

Consumers in this survey also said they would be prepared to pay for a safer credit card that uses the power of biometric technology built into the credit card to provide greater protection. We were pleasantly surprised to see that more than 65% of card holders would pay for the very same card we have spent a decade to develop said SmartMetric's President.

SmartMetric has created a fingerprint activated biometric credit card that uses a super miniature fingerprint scanner inside the credit card that is used to identify and validate the card user. The card holder simply swipes their finger across the sensor on the surface of the card and in less than 0.25 seconds the card reads and matches the person's fingerprint that then in turn activates the card for use at the checkout or ATM. SmartMetric has also created a small USB card reader adaptor that turns a person's laptop into a much safer way to buy online. Simply inserting the USB card reader into the USB port of the laptop, activating the card by swiping your finger and then inserting your card into the reader has now brought the safety and power of biometric security to the online user.

The SmartMetric Biometric card works with the EMV chip technology. According to EMVco there are 3.4 billion EMV chip cards now in use around the world. 

To view a video of the SmartMetric biometric chip card follow this link:

SmartMetric Biometric Payments Card -- https://youtu.be/zSX59uHoHqU

To view the company website: www.smartmetric.com.

Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.