BOSTON, MA--(Marketwired - Mar 21, 2016) - Aberdeen Group, the market leader for technology industry data, predictive analytics, and premium content, today announced the launch of Aberdeen Essentials. This innovative online publication features distinct channels for professionals in all aspects of business, including IT, manufacturing and supply chain, marketing, human capital management, finance, analytics and business intelligence. Marketers will also be able to tell their story by contributing topical articles in the channel of their choice. Later this year, marketers will have the opportunity to further showcase their brand with targeted advertising in order to generate leads from their ideal audience.
The launch of the Aberdeen Essentials site builds on the popularity of the CMO Essentials and TechPro Essentials sites launched by Aberdeen in late 2014 and built around Aberdeen's research content to over 2 million readers. Each channel within this new destination now features a combination of insights and contributed articles from leading B2B practitioners and the Aberdeen team's industry experts.
"By creating one destination covering all aspects of business, readers will have easy access to relevant and timely information from subject matter experts -- all in an easy to browse and consume format," said Matt T. Grant, Director of Content Strategy at Aberdeen Group and Editorial Director for Aberdeen Essentials. "Aberdeen Essentials brings together the thoughts and experience of our research team with must-see advice from practitioners from a variety industries. There's really nothing quite like it!"
The six channels included in the Aberdeen Essentials launch are:
- TechPro Essentials: Must Have Information for IT & IT Security Pros.
- CMO Essentials: Actionable Insight for Leaders in Marketing, Sales, and Service.
- Big Data Pro Essentials: Strategic Approaches to Business Intelligence and Data Analytics.
- HCM Essentials: The Latest News and Recommendations for Effective Human Capital Management.
- OpsPro Essentials: News and Views on Product Innovation, Manufacturing, and Supply Chain Management.
- CFO Essentials: Best Practices for Strategic CFOs.
"We see the launch of Aberdeen Essentials as a big step forward in our growth as a company," said Maribeth Ross, Chief Content Officer of Aberdeen Group. "This publication will provide marketers with additional opportunities to get in front of the millions of business professionals that are readers of Aberdeen's valuable content."
To read more about Aberdeen Essentials or learn how you can become a contributor, click here.
About Aberdeen Group
Aberdeen Group provides technology sales and marketing with an unfair advantage in generating new business. With unsurpassed market intelligence built based on primary research with business practitioners and proprietary data on technology buyers, Aberdeen arms marketers and sellers with data, analytics and content to supercharge their results. Whether you choose to engage with us on a subscription or program basis, Aberdeen Group can provide you with the contacts and engaging content you need to succeed. Learn more at aberdeenservices.com.