MEDIA ADVISORY: Achieving Greater Channel Sales Effectiveness Through Increased Customer Visibility

REDWOOD SHORES, CA--(Marketwired - Mar 28, 2016) - Zyme, the market leader in the rapidly growing discipline of Channel Data Management (CDM), will discuss how companies selling products through distribution channels can create benefit across their entire value chain by increasing customer visibility by leveraging a Channel Data Management solution.

What: Best Practice Showcase: Learn About End Customer Visibility

When: Thursday, March 31, 2016, 11:00 am, Pacific Daylight Time

Who: Oana Rusu Williams, Data Platform Solution Manager, Zyme

Date: Thursday, March 31, 2016

Time: 11:00 - 11:30 AM Pacific Daylight Time (30 minutes)

Learn More/Register: https://goo.gl/4h9l2X

This Best Practice Showcase will tell you how you can learn what you already know you don't know. Technology and industrial companies put $5 trillion dollars' worth of goods and services into the hands of global distributors, resellers, retailers and VARs every year. Using the channel is a necessity. Blindly trusting it is a big mistake.

"Those channel-savvy tech vendors willing to invest in channel systems enablement efforts will now be the ones handsomely rewarded with enhanced channel efficiencies and revenue streams down the road." -- Market Overview: Forrester Research

About Zyme
Zyme is the world's #1 cloud platform for the emerging channel data management (CDM) space. Zyme empowers the New Smart Channel™, a proven approach to acquiring actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based solutions facilitate enterprise-grade decisions and reporting compliance by responding to real-time, granular channel intelligence collected from a worldwide channel directory of more than 1.25 million partners. Benefits include better-targeted incentive programs, plus improved segmentation. Industry leaders like Amazon, Dell, Microsoft, VMware, Fujitsu, Plantronics, Honeywell, Xerox, Symantec, Lenovo, GoPro, Armstrong World Industries, and Seagate rely on Zyme. Headquartered in Redwood Shores, CA, Zyme has offices in India, Texas, China, and the UK. For more information, visit www.Zyme.com.