NEW YORK, April 7, 2016 (GLOBE NEWSWIRE) -- Tracx, the leading social business cloud for enterprises, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Tracx was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Tracx and the OnMedia Top 100 Companies will be honored at the 2016 OnMedia NYC event in May. Details will be made available soon.
The day long executive event will feature CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"This year's OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today's advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it," says Tony Perkins, founder and editor of AlwaysOn. "OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years."
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2016 list.
Tracx was named to the OnMedia 100 due to their social business software's ability to inform business decisions. Tracx provides deep listening, capturing an unprecedented breadth and depth of social data, as well as competent engagement features, all while maintaining ease of use. The software provides actionable insights via textual and visual analytics, a proprietary sentiment engine called Sentity, and a Smart Recommendation engine that gives users suggested content and times of optimum engagement per social network.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/
"We are honored to be named to the 2016 OnMedia 100 list, as it solidifies our place as a leader in the digital and social marketing landscape," said Amy Inlow, Tracx's CMO. "We feel that this award recognizes our social business cloud as a tool that enables marketers to truly recognize and leverage the potential of social media when it comes to building connections with their audiences, leveraging influencers, and capitalizing on demand moments being expressed by prospective customers in the social sphere."
About Tracx
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.
About AlwaysOn
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.