CHANGES TO ALMA MEDIA'S SEGMENT STRUCTURE AND THE NAMES OF BUSINESS UNITS

Alma Media Corporation    Stock Exchange Release     20 April 2016 at 17:00 p.m.
EEST

Changes to Alma Media’s segment structure and the names of business units

Alma Media Group’s reporting structure was changed at the beginning of 2016. The
names of the Group’s business segments are also being changed. Alma Media’s
reportable segments and the new names of its business segments are Alma Markets
(previously Digital Consumer Services), Alma News & Life (previously National
Consumer Media) and Alma Regions (previously Regional Media). In February, Alma
Media announced that the name of the new unit created as a result of the
combination of Alma Media’s Financial Media and Business Services and Talentum’s
business operations is Alma Talent.

-          The new names reflect the process of building a new Alma Media for
the digital era, and they are part of our ongoing comprehensive brand renewal.
Our aim was to create modern segment names that will stand the test of time. As
our customers are at the centre of everything we do, the new segment names
address the relevant target group for each unit. Internationality was also an
important consideration. Alma Media has developed from a traditional Finnish
print-focused media company into a European media and service company, says Kai
Telanne, President and CEO of Alma Media.

Centralised services produced by the Group’s parent company and Talentum
Corporation as well as centralised support services for advertising and digital
sales for the entire Group are reported outside segment reporting.

The business operations of Alma Diverso, which was reported under the Alma
Markets (Digital Consumer Services) segment in 2015, were transferred to the
Alma News & Life and Alma Regions segments from the beginning of 2016. The
revenue of the E-kontakti business has been transferred from Group service
revenue to Group advertising revenue. In addition, a significant proportion of
JM Tieto’s revenue will be categorised under online business after being
previously categorised as non-online business.

As the structure and composition of the reportable segments have changed, Alma
Media has, in accordance with the IFRS 8 Operating Segments standard, adjusted
the corresponding items in segment information for the 2015 comparison period.
The effect of the change, as well as segment revenue and operating profit under
the previous and newly adopted segment structures, is summarised in the tables
presented with this Stock Exchange Release.

ALMA MEDIA CORPORATION

Rauno Heinonen

Vice President, Corporate Communications and Investor Relations

For more information, please contact: Rauno Heinonen, Vice President, Corporate
Communications and IR, tel. +358 10 665 2251

Distribution: NASDAQ Helsinki, main media

Alma Media in brief

Alma Media is a media company focusing on service business and journalistic
content. The company’s best-known brands are Kauppalehti, Talouselämä,
Affärsvärlden, Iltalehti, Aamulehti, Etuovi.com and Monster. Alma Media builds
sustainable growth for its customers by utilising the opportunities presented by
digitality, including information services, system and expert services and
advertising solutions. Alma Media’s operations have expanded from Finland to the
Nordic countries, the Baltics and Central Europe. The company employs
approximately 2,500 professionals (excluding distributors), of whom 30% work
outside Finland. Alma Media’s revenue in 2015 was EUR 291.5 million. Alma
Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.com.