New Vice President Assortment & Design at KappAhl

Maria Segergren has been appointed new Vice President Assortment & Design and
member of the KappAhl Group executive management, starting in September 2016.
Maria Segergren has extensive experience from product line development, most
recently as assortment/purchasing manager at & Other Stories.
      - Maria's mission is to create clear and attractive fashion for KappAhl's
customer, the woman in the prime of life and her family. It is the heart of the
business and I look forward to her becoming a part of this, says CEO Danny
Feltmann.
As of September 2016 Maria Segergren, born in 1972, will be leading the process
of developing KappAhl's design and range. Maria is a trained textile economist
from Borås University. She has extensive experience in product line development
within the H&M Group, most recently as assortment purchasing manager at & Other
Stories. Maria Segergren points out the importance of creating an assortment
range that is related.
      - I look forward to contributing in the process of developing an
inspiring, clear and sustainable assortment for KappAhl's customers. Creating
fashion that lasts over time, that also addresses many people, is something I'm
really passionate about, says Maria Segergren.

KappAhl AB (publ) discloses the information provided here pursuant to the
Securities Market Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on 25 April 2016 at 9.00 a.m.
For more information
Danny Feltmann, President and CEO. Tel +46 31 771 5661.

For photos and more information
Charlotte Högberg, Head Corporate Communications, +46 704 715 631,
charlotte.hogberg@kappahl.com
KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the
Nordic region with close to 380 stores in Sweden, Norway, Finland and Poland.
Our business idea is to offer value-for-money fashion of our own design to the
woman in the prime of life and her family. Sustainability-labeled fashion
accounts for roughly one quarter of the range. Sales for 2014/2015 totaled SEK
4.6 billion and the company has approx. 4,000 employees in eight countries.
KappAhl is quoted on Nasdaq Stockholm. More information is available at
www.kappahl.com