DES MOINES, IA--(Marketwired - May 10, 2016) - The Taunton Press and CDS Global have announced a partnership in which CDS Global, a wholly owned subsidiary of Hearst, will provide full-service order and customer management, marketing database services, customer service, mailing services, product distribution and business intelligence for Taunton's unique portfolio of magazines, digital memberships and e-commerce business.
Since launching its first magazine in 1975, Taunton has developed into a 21st century media company providing high-value, special-interest information. Its print magazines, which include Fine Woodworking, Fine Homebuilding, Fine Gardening, Fine Cooking and Threads, are category leaders in their respective fields with content that is constantly evolving to meet the needs of Taunton's growing audience. Beyond print, Taunton's digital products expand its audience connection through interactive apps, online memberships, how-to videos, classes and more. Its book and video business expands on core content interest areas to deliver a rich, in-depth approach to a wider range of topics.
With such a diverse content and product base, Taunton is a leader in packaging content in a variety of ways. CDS Global will support and improve Taunton's capabilities for getting its issue-based publications, time-based content and products to consumers through processing efficiencies, and an advanced technology environment will allow Taunton to more rapidly change its business practices based on company and audience needs. A key addition is a marketing database that will provide a higher level of business intelligence and customer data across Taunton's business with both CDS Global and other third-party vendors. The result is a 360-degree view of customers, which will give Taunton the ability to market to its audience in new ways.
"Taunton has been exceeding our customers' expectations with quality products and service for over 40 years. By partnering with CDS Global, we are able to continue our tradition of excellent service while benefiting from additional marketing capabilities to support our growth," said Daniel McCarthy, Taunton Press president and CEO.
"Taunton is a leader in special-interest media, and their business model is an excellent prototype of how to be successful with diverse offerings and packaged content in the ever-changing world of magazine media," said Malcolm Netburn, CDS Global chairman and CEO. "CDS Global is honored to be working with Taunton to support and monetize their multiple magazine titles, product lines and digital assets. Our technology and product infrastructure is a perfect fit for Taunton's current business and their goals for the future, especially in regard to data and marketing, and we are looking forward to building a long, successful relationship."
About Taunton, Inc.
Founded in 1975 as The Taunton Press, Taunton, Inc. provides high-quality information and inspiration to special-interest enthusiast and professional craftspeople in the woodworking, home building, cooking, gardening, and crafts markets. Taunton, Inc. is renowned for its high-quality content and relies on the support of its readers for its business success. Taunton, Inc. publishes magazines, books, websites and provides digital products and services to enhance the skill levels of enthusiasts in each of its markets. Its leading brands include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads and GreenBuildingAdvisor.com. Taunton, Inc. is an independent, family-owned company.
About CDS Global
CDS Global is the leading provider of end-to-end business process outsourcing, managing 192 million consumers for more than 1,000 brands.
With more than 40 years of expertise and 16 locations worldwide, CDS Global powers elite operations with data-driven solutions. These solutions connect organizations with their customers and subscribers by creating meaningful and seamless interactions. The company heavily invests in technology and is backed by nearly 130 years of stability and vision from Hearst.
From order management and payment processing to customer service and business analytics, CDS Global simplifies operations to make businesses more efficient and cost-effective. This allows organizations to focus on what is most important to them: their businesses, their missions and their success.
Learn more at www.cds-global.com.
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Contact Information:
Will Aeschliman
515-247-7614
