Boston, May 17, 2016 (GLOBE NEWSWIRE) -- Online media business Subscription Insider announced today the publication of the “Subscription Regulation and Compliance INSIDER Guide,” which will feature exclusive information from legal expert Lisa B. Dubrow, Esq. The new guide is designed to help founders, CEOs, CFOs, marketers and other executives of subscription-based companies better manage the unique legal challenges associated with recurring-revenue business models.
Dubrow specializes in providing legal guidance related to bringing goods and services to market, as well as managing state and federal compliance with all methods of sales, including subscriptions, e-commerce, direct mail and telemarketing. Dubrow also holds the Certified Information Privacy Professional credential for the United States from the International Association of Privacy Professionals.
The “Subscription Regulation and Compliance INSIDER Guide” will feature a variety of content and webinars, including:
- A webinar at 2 p.m. EDT May 24, 2016: “Exploring Legal Issues with Real-Time Social Media Marketing.”
- “The Legal Insider” column, including articles such as, “Adore Me, the FTC and the need for transparent disclosure and easy cancellation.”
Dubrow said, “It is a growing challenge to effectively reach consumers with distinctive and competitive digital marketing while simultaneously complying with the laws — not to mention managing the increased scrutiny of consumer advocates and class-action lawyers. Since it is also critical that offers are clear to consumers, I am delighted to share any insights I can on how to strike the right balance.”
Kathy Greenler Sexton, CEO and publisher of Subscription Insider, said, “Subscription businesses face a constantly changing landscape of regulatory and legal issues. It can be overwhelming. Lisa is a real expert in this field and we are excited that she will share her expertise and help guide our subscribers.”
About Subscription Insider
Subscription Insider, an online media business owned and operated by Authority Media Network, LLC, delivers intelligence on how to build, market and sell subscription-based products and services. Through exclusive news, research and tools (including case studies, trend reports, buyer guides, tutorials and best-practice information), Subscription Insider provides the industry's most authoritative how-to guidance on running subscription businesses more profitably. For more information, please visit www.subscriptioninsider.com or call 800-764-9133.