SAN FRANCISCO, May 18, 2016 (GLOBE NEWSWIRE) -- Today, Zephyr Health, the leading Insights-as-a-Service company, published a white paper titled, “Insightfully Compliant: How Technology is Transforming Relationships between Medical Affairs and Healthcare Providers.” The white paper examines how Medical Affairs teams at Life Sciences companies are using fact-based insights from next-generation technology solutions to advance scientific initiatives in a compliant manner.
“These days, Medical Affairs is faced with both a more prominent role in physician engagement and maintaining vigilance when it comes to compliance regulations. However, with 80 percent of health data still unstructured today, they struggle with how to manage these data, create connections and extract valuable insights,” said William King, founder and Executive Chairman, Zephyr Health. “New technology solutions provide a transparent, objective and compliant way for this function to better manage data across the entire organization and develop deeper customer relationships, measurable results and optimal scientific exchange.”
The white paper outlines three distinct opportunities for Medical Affairs teams to leverage technology and transform scientific initiatives with fact-based insights. These include:
- Identification and management of thought leaders
- Alignment of home office and field-based initiatives
- Measurement of activities
For more information, download a copy of the Zephyr Health report.
About Zephyr Health
Zephyr Health helps life sciences companies – pharmaceutical, biotech, medical device and diagnostics – engage the right physicians, accounts and institutions using insights from global health data. Zephyr Illuminate™ is a leading insights-as-a-service solution that integrates thousands of data sources to create precise and predictive insights. From pre-launch to product maturity, life sciences companies can make confident decisions faster with data-driven targeting and deep customer profiles. Zephyr Health's customers include Top 10 Pharmaceutical companies, Top 10 Biotech Companies and Top 10 Medical Device companies.
Zephyr Health is a privately held company headquartered in San Francisco with offices in London, UK, and Pune, India. Zephyr Health is venture backed by Google Ventures, Kleiner Perkins Caufield & Byers and Icon Ventures. For more information, please visit: www.zephyrhealth.com.