Report from Björn Borg’s Annual General Meeting 2016

The Annual General Meeting of Björn Borg AB was held at 5.30 p.m. CET on 19 May
2016 at the company’s offices in Stockholm.

The Annual General Meeting adopted the income statement and balance sheet, the
consolidated income statement and the consolidated balance sheet for the year
2015. The Annual General Meeting resolved that no dividend be paid to the
shareholders for the year 2015. Instead of a dividend, the Annual General
Meeting resolved on a share redemption program as set out below.
Directors

The Annual General Meeting resolved to re-elect the Directors Fredrik Lövstedt,
Mats H Nilsson, Martin Bjäringer and Heiner Olbrich and to elect Christel
Kinning, Lotta de Champs and Petra Stenqvist as new Directors, meaning also that
the total number of Directors remains seven. Kerstin Hessius, Isabelle Ducellier
and Nathalie Schuterman declined re-election. The Meeting resolved to re-elect
Fredrik Lövstedt as Chairman of the Board of Directors. Further, the Meeting
resolved that the remuneration to the Board shall be raised, which means that
the Chairman of the Board receives SEK 375,000 and other Directors SEK 150,000
each. The Meeting also resolved that remuneration to be paid to the Directors
for work on board committees shall be raised, which means SEK 16,000 to each of
the members of the remuneration committee and SEK 27,000 to the Chairman of the
remuneration committee, and SEK 55 000 to each of the members of the audit
committee and SEK 80,000 to the Chairman of the audit committee.

Auditors

The Annual General Meeting resolved to re-elect Deloitte AB for the period until
the end of the next Annual General Meeting. The Meeting also decided that fair
remuneration to the auditors shall be paid on approved accounts.

Automatic share redemption procedure

The Annual General Meeting resolved on an automatic share redemption procedure,
including a share split 2:1, in accordance with proposal by the Board of
Directors. The procedure means a distribution to the shareholders of SEK 2.00
per existing share. The Annual General Meeting authorized the Board of Directors
to set the record date for the share split, which is estimated to occur 30 May
2016. Payment of the redemption amount is estimated to take place by 22 June
2016, through Euroclear. ISIN code for redemption share is SE0003857457 and for
original share SE0008242002.

Authorization to resolve on new issues of shares, warrants and/or convertibles

In accordance with the proposal by the Board of Directors, the Annual General
Meeting authorized the Board of Directors, until the next Annual General
Meeting, to resolve on new issues of shares, warrants and/or convertibles on one
or several occasions, with or without deviation from the shareholders'
preferential rights. The reasons for deviating from the shareholders'
preferential rights shall be to enable directed share issues for the purpose of
acquisitions of companies or businesses, in whole or in part, alternatively for
raising capital to be used for such acquisitions.

Guidelines for remuneration to the executive management

The Meeting adopted the Board of Directors' proposal regarding guidelines for
remuneration to the executive management, comprising the managing director and
the other individuals in the executive management.

Nomination committee

The Annual General Meeting approved the nomination committee’s proposal
regarding the nomination committee.

Other

The CEO gave a presentation and answered questions.

For further information, please contact:

Fredrik Lövstedt, Chairman of the Board, telephone: +46 708 59 54 80, e-mail
fredrik.lovstedt@bjornborg.com

The information contained in this press release is such that the company is
required to disclose in accordance with the Swedish Securities Markets Act
and/or the Swedish Financial Instruments Trading Act. The information was
released for publication on 20 May, 2016 at 8.00 a.m. (CET).
Daniel Grohman, CFO

daniel.grohman@bjornborg.com

Phone: +46 85 06 337 00
The Group owns the Björn Borg trademark and its core business is underwear and
sportswear. It also offers footwear, bags and eyewear through licensees. Björn
Borg products are sold in around twenty markets, of which Sweden and the
Netherlands are the largest. The Björn Borg Group has operations at every level
from branding to consumer sales in its own Björn Borg stores. Total sales of
Björn Borg products in 2015 amounted to about SEK 1.4 billion, excluding VAT, at
the consumer level. Group net sales amounted to SEK approximately 574 million in
2015, with an average of 132 employees. The Björn Borg share has been listed on
NASDAQ Stockholm since 2007.