NEW YORK and SÃO PAULO, June 07, 2016 (GLOBE NEWSWIRE) -- Taboola®, the world’s leading discovery platform, today announced an exclusive partnership with Grupo Estado, one of the largest communication companies in Brazil. The collaboration will see Estadão utilize Taboola Native, a white-labeled native advertising solution that empowers sales teams to directly sell and promote both on-site and off-site sponsored content campaigns.
Estadão will also fully integrate Taboola’s personalized recommendations across its portfolio of desktop and mobile sites, including Jornal do Carro, Paladar, E+, Link, and others, driving audience engagement and revenue goals for the publisher.
With over 18 million unique users every month, Grupo Estado publications reach many sought-after audiences across Brazil. Prominent content recommendations alongside editorial, powered by Taboola’s predictive engine, will present these visitors with promoted stories from around the web, creating value for users and generating significant new revenue streams for Grupo Estado.
According to the latest numbers from comScore, Taboola has established itself as the largest content discovery platform in Brazil, reaching more monthly desktop users than any other distributed content network.* With headquarters in New York City and its Brazilian operations based in São Paulo, Taboola has signed partnerships with several leading publishers across Brazil and Latin America, including MSN Brasil, Grupo A Tarde, Baidu, InfoMoney, Grupo NZN, Portal iBahia, Glamurama, Fundação Casper Libero, Grupo SBT, and E-Midia.
“Our partnership with Taboola allows us to achieve a variety of goals from the company’s robust discovery platform, leveraging predictive technology to develop new strategies that drive engagement and unlock new sources of revenue,” says Paulo Arruda, Director of Digital Advertising at Estadão.
Taboola’s predictive engine analyzes hundreds of real-time signals (such as geography, device type, referral source, and more) to predict the top handful of items a user may want to consume next.
“It’s an honor for us to partner with such a respected company as Grupo Estado, who operates some of the leading publisher brands across Brazil,” says Adam Singolda, founder and CEO at Taboola. “Since expanding our Brazilian operations last year, our team continues to be very excited by the opportunity for discovery technology across the country, especially as publishers and marketers look to engage with consumers who are spending more time on mobile devices. We look forward to working with Estado on a variety of innovative strategies to drive audience development, engagement, and monetization in the coming years.”
*According to comScore’s monthly Distributed Content Report for March 2016
About Taboola
Taboola is the world’s leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
About Grupo Estado
Estadão is the oldest, and still in circulation, journal in the city of São Paulo. Founded on January 4th, 1875, still during the Empire period, Estadão first circulated under the name “A Província de São Paulo” (“The Province of S. Paulo”). Along its history, the journal remains loyal to its principles in the intransigent defense of political and economic freedom, being part of the History of Brazil during this period. In spite of this tradition, the structure of Grupo Estado facilitates the creation of new paths to the journal and maximum integration with the digital means. Estadão considers information in a multiplatform way, using all the tools to obtain and disclose news. The first journal in Brazil to have an iPad version, not undervaluing the traditional newspaper, but bringing it close to the innovations of information technology world.
Media Contacts:
Taboola
press@taboola.com
Grupo Estado
Assessoria de Imprensa Estadão
Lucia Faria Comunicação Corporativa
Marco Barone - marco@luciafaria.com.br
Telefone: (11) 3277-8891, ramal 32