SYRACUSE, N.Y., June 17, 2016 (GLOBE NEWSWIRE) -- Syracuse University's S. I. Newhouse School of Public Communications today announced, in partnership with Medtronic, a global medical technology company, and WCG, an integrated communications and marketing firm and member firm of the W2O Group, the first recipients of its Annual Affiliate Internship Program.
The recipients — Weiyi Wang and Yi Wang, both graduate students in public relations at the Newhouse School — received a 2016 summer internship at WCG and Medtronic, working from both an agency and corporate perspective. This program began June 13, 2016 and lasts through August 12, 2016.
According to Rob Clark, vice president of global communications at Medtronic, this unique internship program offers students a tremendous opportunity to learn all aspects of the communications industry while working on the same projects from two very different perspectives—the client side and agency side.
"The interns will experience first-hand how our communications and corporate marketing teams partner with WCG to showcase how Medtronic is helping transform healthcare systems worldwide," Clark stated.
The internship was designed for students in undergraduate or graduate programs at Syracuse University looking to supplement their academic programs with diverse professional experiences. The program comprises two equal durations of internships at the Medtronic operational headquarters in Minneapolis and the WCG Minneapolis office.
"We strongly encourage our students to learn beyond the classroom, to land internships that help them apply what we teach and to take advantage of opportunities to use cutting-edge practices," said Maria Russell, co-director of the W2O Group Center for Social Commerce and professor of public relations at Syracuse. "We're thrilled that our current partnership with W2O Group is now expanding into new territory to give our students unrivaled insights and perspectives. I know of no other internship program where students gain such in-depth agency and corporate experience in one summer."
W2O Group is a network of complementary integrated marketing and communications agencies, including WCG. The new internship program was organized through the W2O Group Center for Social Commerce, which is made possible through a gift from W2O Group CEO and Syracuse University alumnus Jim Weiss. The W2O Center for Social Commerce aims to ensure Syracuse University students are immersed and educated in social commerce, social media, technology, analytics and the influence they each play on our society and industry, providing them with cutting-edge skills and insights that will enable them to stand out among their peers as they enter the workforce.
"One of the missions of the W2O Center for Social Commerce is for students to learn through real-world experiences so that they can apply those skills to their careers, and this internship brings that mission to life," said Weiss. "Allowing students to interact with seasoned professionals at WCG and one of our most dynamic clients Medtronic at the same time will grant them valuable knowledge in a rapidly evolving industry."
Since its creation in 2012, the W2O Group Center for Social Commerce has been providing informative events and internships to students and faculty at Syracuse University. It has hosted W2O Group employees and other industry leaders on campus each semester for "Social Commerce Days" to expose and engage with them through class lectures, interactive workshops, expert panels and exclusive training events for student organizations. However, no program has yet matched the collaborative nature of the new affiliate internship program, which involves unprecedented levels of cooperation between a university, agency and corporation.
About Medtronic:
Medtronic plc (www.medtronic.com), headquartered in Dublin, Ireland, is among the world's largest medical technology, services and solutions companies - alleviating pain, restoring health and extending life for millions of people around the world. Medtronic employs more than 85,000 people worldwide, serving physicians, hospitals and patients in approximately 160 countries. The company is focused on collaborating with stakeholders around the world to take healthcare Further, Together.
About W2O Group:
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group's network includes WCG, Twist Mktg, and BrewLife, with 12 offices in the United States and Europe. For more information, please visit www.w2ogroup.com.
Follow W2O Group on Twitter
Follow W2O Group on Facebook
Follow W2O Group on LinkedIn
About The Newhouse School:
The S.I. Newhouse School of Public Communications at Syracuse University is one of the nation's top schools of communications, preparing students to be leaders in a rapidly changing media landscape. The strength of the School is firmly rooted in the quality of education offered in the classrooms, an extensive network of loyal, accomplished alumni and innovative programs and opportunities such as the W2O Center for Social Commerce. For more information, visit: www.newhouse.syr.edu