Virgin Pulse App for Apple Watch Wins 2016 [app] Design Award

FRAMINGHAM, MA--(Marketwired - June 23, 2016) - Virgin Pulse, the leading provider of employee-centric solutions that drive wellbeing, culture, and productivity across organizations around the world, is pleased to announce that the Virgin Pulse app for Apple Watch has been named a gold prize winner in the 2016 [app] design awards. This recognition comes shortly after the app's public launch in March, establishing the Virgin Pulse smartwatch app as an intuitive, seamless employee experience, created with the understanding that usability and design are foundational for establishing healthy habits and good behaviors.

The Virgin Pulse app for Apple Watch has been designed to make it faster, easier, and more convenient for employees to track their behaviors and develop healthy habits over the long term. As an effective employee engagement tool, the Virgin Pulse app for Apple Watch helps employees tap into the physical energy, mental focus, and emotional drive required to succeed at their jobs each day.

"We are thrilled that the Virgin Pulse app for Apple Watch has been recognized for its superior design, usability, and accessibility," said Ron Hildebrandt, Senior Vice President of Product at Virgin Pulse. "Employees want to stay healthy and mindful of their behaviors throughout the day -- both at work and at home. By harnessing the power of the Apple Watch, and designing with our users in mind, we've created an easy, convenient, straightforward way for people to reach their goals and develop positive, healthy lifestyles."

Adoption of the Virgin Pulse app for Apple Watch has been swift and successful. Virgin Pulse app for Apple Watch users have tracked more than six billion steps using the device -- a distance equivalent to nearly 120 trips around the globe. In addition, Virgin Pulse members using the Apple Watch are 33 percent more engaged with their workplace wellbeing program, using the technology more often and completing more positive actions each day.

Virgin Pulse app for Apple Watch is free to all Virgin Pulse members and is available on the App Store on iPhone and within the Apple Watch app under the Explore tab. To see how the Virgin Pulse app for Apple Watch helps members build healthy habits, watch our product video. For more information about Virgin Pulse and its mobile capabilities, visit www.virginpulse.com.

About Virgin Pulse
Virgin Pulse, part of Sir Richard Branson's famed Virgin Group, replenishes employees with tools that help them build better habits. Through its award-winning platform, the company helps employees thrive at work and across all aspects of life. The Virgin Pulse platform is purpose built to deliver a personalized, consumer-grade user experience designed to promote health, productivity, and culture across organizations and employees. More than 250 industry leaders representing more than 2 million employees have selected Virgin Pulse's programs to help them support their people and drive business results. Learn more at www.virginpulse.com and follow us on Twitter @virginpulse.