PHILADELPHIA, June 27, 2016 (GLOBE NEWSWIRE) -- iQ media, the leader in paid, earned, shared and owned media analytics for television, digital and social today announces the appointment of Sefton Cohen as Chief Revenue Officer and Ashley Deibert as VP, Marketing.
For nearly two decades, Cohen has played a pivotal role in launching and growing organizations to create value in new markets. With a focus in enterprise technology sales and deep executive management experience, he has led large teams and achieved rapid business growth. Prior to joining iQ media, Cohen led all North American business operations for Qubit, including sales, client services and marketing.
A career-long B2B marketer, Deibert has a track record of building brand stories, sales enablement, demand generation and pipeline in order to increase awareness, revenue and market share for a myriad of high-growth tech companies. Before iQ media, she led global marketing for Innovid, boosting brand awareness, PR coverage, and enabling sales to secure enterprise clients across the top 200 TV advertisers.
“The need for marketers and PR professionals to better understand their earned media across all channels is more crucial than ever—which means a perfect opportunity for iQ media to empower them to do so. Adding Sefton and Ashley brings a wonderful blend of experience and business-savvy to help us lead this transformation and aid the success of the company,” said Kye Strance, CEO, iQ media.
“iQ media is poised for explosive growth. With best-in-breed technology and exceptional talent across our employee base, we’re in a position to scale for upward momentum and achieve tremendous results,” said Cohen.
Adds Deibert, “iQ media’s proven track record to help marketers understand their paid and earned media better on every channel has positioned them as the leader in their space. I look forward to energizing marketing’s contribution and boosting iQ media’s brand recognition and revenue.”
For more information, please visit www.iq.media.
About iQ media
iQ media engages every marketer with better data, deeper analysis & a richer experience in paid, earned, shared & owned media analytics across television, online, social & first-party data sources. Our award-winning suite of marketing analytics technology equips marketing & PR professionals with the data they need to make smart, forward-thinking decisions about how to manage brand reputation on television, online & beyond.