FAIRFIELD, NJ--(Marketwired - July 06, 2016) - StayinFront, a global leader of mobile retail execution solutions for the consumer goods industry, announced today that it has been awarded three best-in-class distinctions by the Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives.
In the POI Retail Execution Vendor Panorama 2016, a detailed analysis of the retail execution market and its technology vendors, POI recognized StayinFront for its excellence in Analytical Insights, Guided Selling and Mobile UX. The report highlighted, among other features, StayinFront's "novel profit calculator," which simulates potential product performance; robust dashboards with many pre-configured KPIs; and in-store selling tools such as StayinFront PitchBook®, which enhance sales effectiveness.
POI also singled out StayinFront's solutions as among the most configurable reviewed and for having the "proven ability to scale up to 15,000+ users at a single company and on a global basis."
"We are impressed by StayinFront's global reach and superior user experience," stated Dale Hagemeyer, Partner and Advisory Board Member of POI and the author of the report. "StayinFront has established itself as a valued player in a field of heavy hitters and is creating simple, innovative and effective ways to help the consumer goods industry sell more in store."
"POI is a trusted leader in the consumer goods industry and it's a great honor to be recognized as best-in-class in three categories," said Thomas Buckley, StayinFront CEO. "StayinFront is committed to delivering the most innovative technology and the best experience, and to helping our customers do more, know more, and sell more in the field. We are pleased that POI hit hard on these themes."
The POI Panorama highlights key insights for trade marketing and merchandising executives including the best-in-class across, but not limited to, user experience, analytical capabilities, product vision, and configurability. In the 2016 report, 21 solutions from 20 vendors were evaluated, identifying best-in-class capabilities and recommendations for excellence to help improve the overall retail and shopper experience. The report can be accessed here.
About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details, visit http://stayinfront.com.
About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) curriculum and certification, industry leadership events, and the Promotional Collaborative Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups.
The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in Wyckoff, New Jersey. To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.poinstitute.com.
About the Author - Dale Hagemeyer
Dale Hagemeyer leads the research, best practices, and advisory function at POI and has been active on the POI Board since its inception. Previously, he was a research vice president and managing vice president at Gartner for 15 years. There, he did research in the application of technology to the business processes of trade promotion and field sales automation for consumer goods manufacturers. Prior to Gartner, he spent 14 years in management positions related to the promotion and distribution of products at Sunbeam Corporation, The Quaker Oats Company, PepsiCo, Kraft Foods, and Kroger. He also fulfilled an international assignment in Mexico from 1995 to 1996. He has served on various industry advisory boards for trade associations and industry periodicals. He holds an undergraduate degree in finance from the University of Utah and an MBA from the University of Chicago. Dale can be reached at dhagemeyer@p-o-i.org.
Contact Information:
STAYINFRONT CONTACT:
KEN ARBADJI
(973) 461-4800
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