NEW YORK, July 12, 2016 (GLOBE NEWSWIRE) -- IgnitionOne, the global marketing cloud leader, has appointed Dr. Ken Rona as Chief Data Scientist, leading the team responsible for developing and maintaining the IgnitionOne proprietary scoring and optimization algorithms and data models that drive performance for customers across its platform.
“Ken’s abilities and thought leadership on the use of Data Science in digital marketing is a perfect fit for IgnitionOne, and reflects our commitment to provide clients with the models and tools necessary to drive desired advertising outcomes at scale,” said Tom Iler, CIO of IgnitionOne, “We’re excited to add his leadership to our team as we continue to grow.”
Prior to joining IgnitionOne, Dr. Rona was the CEO of media platform company YourCall.tv. His past career experience has been consistently focused on helping companies use data to create value, with roles as management consultant at McKinsey’s Chicago office and at the CEB. Ken built and sold IXI’s first digital data products and left to run data strategy and campaign analytics for [x+1]. Ken also had two stints at Time Warner companies, leading the Targeting and Customer Insight teams at AOL, and most recently as the VP for Audience Data and Analysis Platforms at Turner.
“I’m thrilled to be working with incredible people and world class products,” said Rona of the opportunity, “IgnitionOne is at the top of the industry when it comes to media, site and CRM data because of their uniquely integrated customer journey technology stack. I’m looking forward to applying my experience in digital and traditional media to those data sets.”
Dr. Rona is an expert in behavioral economics and data sciences. He earned his BA and MA from Stony Brook University before earning his PhD. in Management from Duke University’s Fuqua School of Business. He will be based in IgnitionOne’s Atlanta, Georgia office.
About IgnitionOne
IgnitionOne simplifies life for marketers, providing deeper insights and robust targeting of individuals through the use of proprietary engagement scoring and integrated marketing and advertising solutions. IgnitionOne offers a full-featured digital marketing hub which significantly improves performance across all devices and paid and owned channels. IgnitionOne allows marketers to better understand their customers and activate personalized 1:1 messaging across search, display, social, mobile, email, and website personalization.
With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.ignitionone.com/blog.