Gongos to Lead ESOMAR Big Data World Inaugural Workshop in Berlin

AUBURN HILLS, MI --(Marketwired - August 03, 2016) - Gongos, Inc. was chosen among its international peers to conduct an introductory workshop at ESOMAR's first annual big data event on November 15. Selected by an expert committee to help global business leaders understand and apply data-driven strategies, Gongos is designing an unconventional approach to fresh thinking -- and executing -- in the world of computational statistics, visualization and data science. This three-hour, hands-on tutorial will prime attendees for deeper learnings throughout the conference, as well as grow their open source skillset to solve ongoing insights challenges.

Gongos co-presenters Sarah Tarraf, Director, Analytics and Troy Burmeister, Data Scientist, will set the stage with "Open Up the Open Source Mindset: Tapping into the Data Scientist's Toolbox to Solve Research Challenges," while shedding light on both opportunities and challenges that insights organizations face today. Tarraf brings a marketing science and academic perspective, while Burmeister is integral in infusing new tools to coalesce primary research with big data and translate it for business use -- making the two ideal partners for this unique session. Each has a passion for enabling peers to seize both practical and effective ways to leverage the data science skillset and mindset.

"Insights professionals have traditionally relied on expensive software to power an industry heavily reliant on extracting insights from structured data," said Tarraf. "This 'black box' mentality inhibits organizations and agencies from truly innovating in a market increasingly invaded by new technological players."

"Leveraging programming and analytical skills while encouraging each other to use open source tools assures efficiencies in collaborative innovation," adds Burmeister. "It infuses organizations -- and new talent -- with the contagious spirit necessary to remain relevant in a changing industry."

Blending math and technology, Gongos launched its data science practice in 2011. Since then, it has enlisted talent with proficiencies in solving complex data challenges once largely served by enterprise software. By building multidisciplinary teams of data scientists, researchers and insight curators, Gongos empowers organizations to achieve greater ROI through leveraging enterprise and primary data, and activating on consumer wisdom.

Big Data World is ESOMAR's newest conference exploring the world of big data with a multi-dimensional approach: from business to marketing strategy, from technology to innovation, from software to artificial intelligence. In short, from big data to smart data. The conference will be hosted in Berlin, Germany on November 15 to 17.

Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to help build the capability and competency in making great consumer-minded decisions. It brings a consultative approach in developing growth strategies propelled by its clients' insights, analytics, strategy and innovation groups.

Gongos works with companies such as Mars, Johnson & Johnson, UnitedHealthcare, GM, OnStar and Fiat Chrysler Automobiles. In 2007, the company was first named to the Inc. 5000 list of "The Fastest Growing Companies in America" and is among the AMA Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com.