RALEIGH, N.C., Aug. 10, 2016 (GLOBE NEWSWIRE) -- MaxPoint (Nasdaq:MXPT) today announced a data integration partnership with LiveRamp™, the leading provider of data connectivity and onboarding services. The partnership powers smarter advertising decisions by making MaxPoint’s unique data available within a marketer’s preferred platforms for targeting, measurement and data management.
MaxPoint’s data provides a multidimensional view of consumers by melding information about where consumers shop with their real-time purchase intent. Audience data is dynamically updated so that personalized desktop and mobile ads can be delivered to any consumer device at the optimal time.
“Our partnership with LiveRamp is key to our strategy to make our data more accessible to the industry,” said Joe Epperson, CEO of MaxPoint. “Having a complete, real-time view of consumers is essential to driving real offline impact, and now our technology enables advertisers to significantly improve targeting inside other advertising tools.”
“Marketers are seeking to activate customized audiences across a broad range of robust and flexible platforms in their marketing stack,” said Travis May, president and GM, LiveRamp. “Through our partnership with MaxPoint, we are enabling marketers to target unique audiences across all devices, delivering optimal results for any vertical.”
About MaxPoint
MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.
About LiveRamp
LiveRamp connects more than 350 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.