ALISO VIEJO, Calif., Sept. 02, 2016 (GLOBE NEWSWIRE) -- NVISION Eye Centers—a national leader in providing the finest suite of ophthalmology services for patients including: custom and Topographic LASIK, KAMRA Inlay, cataract surgery and other vision correction procedures—is pleased to announce today the appointment of Aimee Desrosiers to Senior Vice President of Marketing.
"We are thrilled that Aimee has joined the NVISION Eye Centers' team. She will focus her expertise on building marketing capabilities that will accelerate our organizations’ growth,” says NVISION Eye Centers' president James Pereyra. "Her breadth of experience within the many facets of marketing from communications, to products and brands, is a testament to her exemplary talent not only as a marketing professional, but a true leader."
Prior to joining NVISION, Desrosiers was Vice President of Marketing, Professional Segment, for Masco Coatings Group—one of the world’s largest manufacturers of brand-name products for home improvement—where she spearheaded Pro product and channel marketing for both the BEHR® and KILZ® brands.
Prior to her work in the Professional segment, Desrosiers developed and drove the marketing communications efforts for the Masco Coatings Group brands as Vice President of Marketing Communications. She built a team of marketers, specialists and agency partners, and grew sales and market share through advertising, media, public relations and consumer engagement, social media, brand, market research and consumer insights.
“At NVISION, we pride ourselves in making sure all of our patients have a great experience whether they are visiting one of our centers or interacting with us online,” says Aimee Desrosiers. “The team upgraded the visual identity for the brand and has increased NVISION’s digital presence. They recently implemented TouchMD, a touch screen technology designed to help patients better understand their procedures and treatments through visual communication. My background is well suited to helping NVISION continue to build a positive digital presence and keep our patients’ comfort and wellbeing as our top priority. We want to consistently exceed their expectations at every touch point.”
Desrosiers received her MBA from the University of Massachusetts, and also holds a Bachelor’s degree in business administration and management from Emmanuel College in Boston, MA.
ABOUT NVISION EYE CENTERS: NVISION Eye Centers is the premier provider of LASIK and cataract surgery in the U.S., with centers in California, Nevada, Oregon, Arizona and Toronto, Canada. An innovative leader in ophthalmology, NVISION is dedicated to providing the best patient experience through the use of the latest technology and treatment by the most talented and experienced surgeons in the industry. NVISION was founded in 2010 by Tom Tooma, M.D., one of the earliest pioneers of LASIK who has performed more than 100,000 procedures throughout his esteemed career. With more than 1,900 eye doctors referring their patients and trusting their own eyes to NVISION surgeons, NVISION Eye Centers is the Eye Doctors' #1 Choice®. For more information, visit www.NVISIONCenters.com or call (877) 455-9942.