Swedish Match has issued new notes

Swedish Match has today completed an issuance of new notes in the Euro market. A
total of EUR 300 million was issued with a 8 year tenor with a coupon of 0.875%.
The notes have been hedged into SEK. The proceeds will be used for refinancing
of existing indebtedness and for general corporate purposes.
Deutsche Bank and SEB have acted as joint lead managers for the issuance of the
new notes.

An application will be made for the new bonds to be listed on London Stock
Exchange.
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Contacts:

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,951 MSEK for the twelve month period ending 30 June 2016. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com