Virgin Mobile USA Partners With SugarCRM as It Revamps Its Mobile Strategy

CUPERTINO, CA--(Marketwired - Sep 22, 2016) - SugarCRM® Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, announced today that Virgin Mobile USA has selected SugarCRM to better service customers with a modern, digital engagement strategy as part of the brand's coming evolution.

In deciding on a new platform, Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable CRM that will help the company engage customers in new ways. SugarCRM also has a track record of successful deployments with other telecommunications companies around the world.

 "As part of the new strategy for Virgin Mobile, we saw a need for a modern and innovative CRM that would help better meet the needs of our customers," said Dow Draper, Virgin Mobile USA CEO. "As we got to know the team at SugarCRM, it was clear there was a lot of synergy. They, like Virgin Mobile, are industry disruptors that go head-to-head with large competitors by offering something different than the status quo. That appealed to us and we are thrilled to have SugarCRM as a strategic partner."

SugarCRM is a favorite of many communications service providers (CSPs) around the world to help achieve competitive differentiation by taking their customers' view and adjusting interactions accordingly. CSPs are now competing with new media providers like Google and Facebook, and need software adept at addressing the expectations of increasingly demanding customers in the era of cloud, mobility and social -- particularly when attempting to attract millennial customers.

CSPs are also known to have complex back-end infrastructure that requires a flexible, customizable CRM. Sugar has a single, clear code base, platform and APIs, which makes customization a much simpler process.

About SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit http://www.sugarcrm.com or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.