Dover, DE, Oct. 03, 2016 (GLOBE NEWSWIRE) -- Responsible fans earned valuable rewards at the Citizen Soldier 400 at Dover International Speedway on October 2, 2016. The track, Busch and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Dover International Speedway.
Before the race, 242 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, a bottle of Aquafina water, and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the NASCAR Cup Series™ race at Dover International Speedway on June 4, 2017.
The Designated Driver for the Race from the 2016 AAA 400 Drive for Autism at Dover International Speedway, Christine Swiker, received her Responsibility Has Its Rewards sweepstakes prize on Sunday - two tickets and a VIP behind-the-scenes experience before the race.
“While we want every fan that comes to Dover International Speedway to enjoy things as much as they can, safety is always the top priority,” Mike Tatoian, president and CEO of Dover International Speedway. “With that in mind, the fans that chose to serve as designated drivers for their family or friends this past weekend should be commended.”
“Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Busch designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely,” said Katja Zastrow, VP of CSR-Better World at Anheuser-Busch. “We all share the same streets after the race. This partnership with Dover International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.”
"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."
About Dover International Speedway
Dover Motorsports, Inc. (NYSE: DVD) is a leading promoter of NASCAR sanctioned motorsports events whose subsidiaries own and operate Dover International Speedway in Dover, Del. and Nashville Superspeedway near Nashville, Tenn. The company also plays host to the Firefly Music Festival, which is produced by Red Frog Events and Goldenvoice. For more information, visit www.DoverMotorsports.com.
About Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org.
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