Vivametrica First Batch Accepted Into Plug and Play Insurance Stream

CALGARY, AB--(Marketwired - October 12, 2016) - Plug and Play describes itself as "The ultimate startup platform." With a track record of success stories that include both PayPal and Dropbox it would be hard to argue otherwise. Two weeks ago, Sep. 27, 2016 Plug and Play announced the companies accepted into its first ever insurance stream. Hand-picked by insurance companies from a pool of 800 applicants, Vivametrica is excited to be amongst the first selected.

"Participating in the inaugural insurance start up batch at Plug and Play will provide Vivametrica with invaluable mentorship and access to Plug and Play partners," said Dr. Christy Lane, Co-founder and COO of Vivametrica. "These new relationships will allow us to further our competitive advantage as the industry leader in providing health risk analytics for insurers. This is such an exciting market with many opportunities for innovation -- especially in analytics. Plug and Play is really pushing the boundaries of this emerging industry."

Plug and Play bolsters a wealth of resources that help startups reach market quicker. Together with major insurance partners including MunichRe and USAA, this program aims to set a precedent for innovation in the industry. With over a decade of experience with startups in various industries, Plug and Play also provides investments alongside 180 leading Silicon Valley VC partners, and help 300 corporate partners to license, pilot and co-invest.

Vivametrica's analytics help insurers better understand and engage with potential and current clients. Traditionally the insurance industry has been slow to adopt technology, but with wearables and other consumer devices on the market, it is ripe for disruption. These technologies along with applied data science will allow companies to understand how physical activity affects health risk. With Vivametrica's patent-pending algorithms, insurers are able to develop innovative products for today's consumer, improve underwriting, and engage and retain clients in the process.

Vivametrica has recently launched a pilot program with a leading global reinsurer and a leading Chinese direct insurance carrier. The pilot is a first step in Vivametrica's goal of developing a broader implementation of their analytics in the global insurance industry.

As part of the program, Vivametrica will attend Plug and Play's Insurance Expo on Dec. 14, 2016, an opportunity to pitch and demo to corporate partners, venture capitalists, and angel investors.

About Vivametrica

Vivametrica is a health analytics company that provides health status and health risk measurement and analysis tools using wearable tech and other data. Our analyses are used by Life and Health insurers to streamline policy underwriting, personalize insurance products, and provide engagement tools to their customers. Although our primary focus is the insurance industry, our device agnostic platform and Patent Pending Algorithms support other potential verticals in health care, organizational wellness and clinical care.

For more information, visit www.vivametrica.com.