Vistaar and Open Road Integrated Media Announce Partnership on Global e-Book Pricing Initiative

PARSIPPANY, NJ and NEW YORK, NY--(Marketwired - Oct 19, 2016) - Vistaar Technologies, Inc. (Vistaar), a leading provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, today announced a partnership on a global pricing initiative to drive optimized price management of Open Road's e-Book catalog. Vistaar's pricing technology will allow Open Road to react faster to the latest market trends and effectively scale the price management process across its entire catalog.

Matthew Shatz, senior vice president for sales & business development, Open Road Integrated Media, said, "We are at the forefront of innovation in publishing and we are looking for ways to improve our ability to operate in an increasingly dynamic market. With our large e-Book catalog, Vistaar's technology will enable us to be more market and data driven in our pricing approach and in turn increase sales for our authors and our partners. In Vistaar, we have an ideal partner with proven technology, team and pricing expertise. We're very pleased to partner with them on this strategic initiative."

The Vistaar price and promotion management software platform has been configured to meet the unique requirements of companies selling digital products. The Vistaar solution for Open Road will combine multiple sources of information alongside a sophisticated mechanism for aligning pricing with consumer demand and local trends. This approach will lay the foundation and empower Open Road to effectively manage the pricing of their entire catalog.

Venky Subramanian, vice president, Europe and head of global digital solutions, Vistaar, said, "We are pleased to be working with Open Road Integrated Media, a known innovator in the publishing industry. Our experience identifying and solving unique pricing challenges across many industries ideally positions us to optimize pricing for the publishing industry as well. This initiative represents a fascinating confluence of leading-edge analytics underpinned by sophisticated mathematical techniques, to drive pricing in a fast-changing marketplace."

About Open Road Integrated Media
Open Road (openroadmedia.com) is a prestige content brand delivering digital experiences that entertain and inform readers around the world. With a portfolio of creative digital properties and a data-driven culture, Open Road creates, curates, and markets quality media for consumers on tablets and smartphones, e-readers and desktops.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing and related operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include offices across North America, Europe, and Asia. For more information, visit www.vistaar.com.