Swedish Match’s Board of Directors has resolved to propose special dividend

The Board of Directors of Swedish Match has resolved to propose a special
dividend of 9.50 SEK per share at an extraordinary general meeting that will be
held in Stockholm, Sweden, on December 16, 2016.
In September, Swedish Match sold 13,000,000 shares in Scandinavian Tobacco Group
for a total amount of 1,752 MSEK. Following this transaction a special dividend
is proposed in accordance with Swedish Match’s financial strategy of returning
excess cash not needed for its own operations to its shareholders. The special
dividend, if approved, would amount to 1,763 MSEK based on the 185.5 million
shares outstanding as per September 30, 2016. Upon approval by the shareholders,
payment of the dividend is anticipated to be on December 23, 2016.

Notice to the extraordinary general meeting will be published separately.
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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

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This information is information that Swedish Match AB (publ) is obliged to make
public pursuant to the EU Market Abuse Regulation. The information was submitted
for publication, through the agency of the contact person set out above, at 6.30
p.m. CET on October 27, 2016.

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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 14,951 MSEK for the twelve month period ending 30 June 2016. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com