Account Based Marketing Platform LeadGenius Announces Addition to Series B Funding Now Totaling $14 Million

BERKELEY, CA--(Marketwired - Dec 5, 2016) -  LeadGenius today announced an addition of $4 million to the company's Series B funding announced July 2016. SJF Ventures joins Lumia Capital and Javelin Venture Partners at a higher valuation for LeadGenius. The addition of $4 million in debt and equity raises LeadGenius' Series B total to $14 million.

LeadGenius uses a unique combination of machine learning and real human researchers to power its business-to-business (B2B) SaaS platform. Additional funding will be used to add multi-channel capabilities to LeadGenius for outbound marketing and sales.

"This new funding will enable LeadGenius to continue to innovate as a leading outbound and account based marketing (ABM) leader," said Prayag Narula, co-founder and CEO of LeadGenius. "LeadGenius already provides the most reliable, accurate customer data in the market. The next frontier is to leverage data to help customers get broader insights into their market and build a platform to easily orchestrate outbound marketing."

With this new investment, Alan Kelley of SJF Ventures will join the LeadGenius board as an observer.

"LeadGenius is an ideal match for SJF Ventures. The company's progressive workforce practices have helped create a sustainable marketing platform and a rapidly growing roster of impressive customers," said Kelley. "LeadGenius is proof that responsible business models can deliver best-in-market products."

A Y Combinator alum (Summer 2011), LeadGenius has now raised more than $22 million in total funding.

SJF Ventures joins existing investors that participated in LeadGenius' first close of $10 million Series B financing, including Javelin Venture Partners, Sierra Ventures, Better Ventures, Fuel Capital, Funders Club, Initialized Capital, Bee Partners, Kapor Capital, Scrum Ventures and Y Combinator's Continuity Fund.

About SFJ Ventures

SJF Ventures is a venture capital partnership that invests in high-growth companies creating a healthier, smarter and cleaner future.

About LeadGenius
LeadGenius, based in Berkeley, Calif., is a marketing and sales platform that enables B2B companies to better to identify and connect with their ideal accounts. The LeadGenius platform is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius' customers range from Fortune 500 companies such as Google, Square, Box, and eBay, to rapidly-growing companies such as Weebly, NerdWallet, and CareerArc. Founded in 2011 by three U.C. Berkeley graduate students (Anand Kulkarni, Dave Rolnitzky, and Prayag Narula), LeadGenius is a fast-growing SaaS company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world.