PHILADELPHIA, Jan. 10, 2017 (GLOBE NEWSWIRE) -- iQ Media (www.iq.media), the pioneer of real-time TV analytics for paid and earned media, has been selected as a TV Technology Product Innovation award winner by NewBay Media. Now in its fourth year, NewBay Media’s awards honor product introductions that serve TV, professional video and broadcast/online radio users.
"Having our real-time analytics platform recognized for innovation in TV technology is a nod to our team’s work and vision, and a testament to the growing desire in the industry for faster and more accurate TV audience data," said Kye Strance, CEO and President of iQ Media. "We are honored to receive this award, and continue to be excited about our plans for product expansion in the TV space.”
In November 2016, iQ Media announced its fully-automated TV measurement solution, giving marketers real-time access to TV data across all 210 DMAs. This unprecedented platform equips brands with a tool to optimize their ad spend, programming content, and advertising revenue streams.
In addition to winning NewBay Media’s TV Technology Product Innovation award, iQ Media has recently been recognized as a “SmartCEO Future 50” (2017), an Entrepreneur 360 “Best Entrepreneurial Companies in America” (2016), one of the “Best Places to Work in PA” (2014, 2016), and the “Codie Best Software-as-a-Service Application” (2015). iQ Media is backed by investors GMH Ventures and Edison Partners.
NewBay’s Product Innovation Award, launched in 2013, recognizes excellence in manufacturing of products to serve the TV/pro video and radio/online audio industries. Winners are selected by a panel of professional users and evaluation criteria include innovation of concept and design, creative use of technology, price value, and suitability for use in a broadcast TV/pro video or broadcast/online radio environment.
iQ Media was founded in 2010, as a media intelligence and monitoring platform specifically for PR and communications teams, helping hundreds of companies—including Domino’s Pizza, Energizer, NHL, Red Bull and SONIC Drive-In—prove media ROI, optimize campaign spend and get actionable competitor data in real-time.
About iQ Media
iQ Media is the pioneer of real-time searchable TV, changing the way marketers access and evaluate their brand performance across earned and paid media. With over 22 million hours of TV content from 210 DMAs, iQ Media delivers heard and seen logo recognition, competitor data, industry benchmarks and local to national-level audience data. Serving brands such as Domino's Pizza, Energizer, NHL, Red Bull and SONIC Drive-In, iQ Media provides a single, user-friendly platform that helps marketing, PR and customer insights teams better understand earned and paid media TV ROI, moments after it happens. For more information, please visit www.iq.media