LANCASTER, Ohio, Jan. 24, 2017 (GLOBE NEWSWIRE) -- After recently announcing several strategic initiatives, including a corporate rebranding, The Oneida Group, a leading global marketer of dining and food preparation products, is pleased to share further details about the company’s new strategic direction.
To continue The Oneida Group's mission to create customer-preferred brands through superior innovation, quality and customer service, the company recently eliminated the historically siloed business structure and centralized operations. The redesign creates one company focused on the needs of our customers and consumers. Examples of this include: developing an integrated marketing and innovation function to deliver products and experiences that delight our end-users; creating a design and innovation center to enable the development of customer-specific solutions; and promoting a ‘one company’ culture that focuses externally on the needs of the market.
“By unifying our business, we will maximize our operational efficiencies, scale our exceptionally talented team across all brands, and build an organization that grows and wins together while living by our company values,” said Patrick Lockwood-Taylor, Chief Executive Officer. “The Oneida Group is undergoing a strategic, cultural and leadership transformation, as it gets back to playing to win. These changes enable sustainable, principled and strategic growth in all categories in which we have selected to play.”
To help drive the customer-centric mentality and enable the organization to fully leverage its unified scale, the company has transformed its leadership team, including investing in strategic and world-class talent. The impact of this leadership transformation is already apparent in the company’s Foodservice division, led by Corrie Byron, where the company has invested in talent strengthening across functions; realigned the sales organization to ensure best-in-class customer support; placed a renewed focus on digital marketing to support its customers, including the redesign of the company’s website; and built new research and development tools and processes to guide creation of new, innovative products. Consistent with the company’s corporate goals, this redesign will enable a greater focus on the needs of our customers.
“Through these improvements, the company will increase transparency, simplification and scale and build even stronger brands that always deliver superior value for our customers,” said Lockwood-Taylor. “The company has moved quickly and decisively on this journey, with significant brand-building and innovation efforts now coming to market. Dozens of world class new talent have joined the company across functions and levels, to lead the resurgence. We look forward to sharing further details on these significant investments including our bright new talent and product features, and unveiling new-to-world innovations in the coming weeks.”
About The Oneida Group
Driven by devotion to design, The Oneida Group (formerly EveryWare Global) is recognized for providing quality tabletop and kitchen solutions through its consumer, foodservice, and specialty channels. The company’s global platform allows it to market and distribute internationally its total portfolio of products including bakeware, beverageware, serveware, storageware, flatware, dinnerware, crystal, buffetware and hollowware; premium spirit bottles; cookware; gadgets; candle and floral glass containers; and other kitchen products, all under a broad collection of widely-recognized brands, including Oneida, Anchor Hocking, Sant’ Andrea, Buffalo, Delco, Fire-King, Stölzle, and Durobor. Anchor Hocking, LLC and Oneida Ltd. are subsidiaries of The Oneida Group. Additional information can be found at www.theoneidagroup.com, www.anchorhocking.com, www.anchorhockingbottles.com, www.oneida.com, and www.foodservice.oneida.com.