First-of-its kind event transports watch fans to the Bahamas for a voyage aboard the Invicta-themed Carnival Victory cruise ship, February 9 - 13
MINNEAPOLIS, Feb. 08, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will broadcast a live, first-of-its kind watch event aboard the Carnival Victory Cruise ship, February 9 – 13. Evine’s “Invicta Ocean Voyage Live” event will take fans inside and behind the scenes of an Invicta-themed cruise experience.
“Evine regularly transports customers to exotic shopping destinations, but we’ve never done anything quite like this,” said Bob Rosenblatt, Chief Executive Officer of Evine. “By partnering with Invicta and leveraging the talents and technologies of our broadcast team, we’ve set our sights on a new endeavor: broadcasting Evine programming live aboard a cruise ship. Through this event, we hope to bring the excitement of the Invicta Ocean Voyage directly to customers’ living rooms and on their different screens, while creating an entertaining shopping experience like no other.”
Over the past 15 years, Invicta and Evine have partnered to create more than 30 destination-based shopping experiences, taking viewers to places across the United States, Mexico and the Bahamas. In addition, Evine has held a number of live broadcast events from Las Vegas, New York City, Waterford Ireland, and Evine’s most recent venture, a weekly live broadcast show from Paula Deen’s Savannah, Georgia home.
The “Invicta Ocean Voyage Live” event kicks off on February 9 at 5pm ET with a live broadcast from the Invicta Marine Pavilion before the ship sets sail the following day. During the event, customers will have the opportunity to shop more than 100 new designs, including several brand new Disney watch styles and a variety of collector-favorite collections including the Subaqa Noma, Bolt and Russian Diver collections.
“One of the things that sets Invicta apart from almost any other brand is our community of passionate watch enthusiasts,” said Eyal Lalo, CEO of Invicta Watch Group. “That’s what makes the Invicta Ocean Voyage so special… not only is this the first time we’ll broadcast live aboard a cruise ship, but it’s the first time this community will come together on such a large scale. I look forward to meeting these enthusiasts in person and am excited to partner with Evine to bring this experience to collectors everywhere.”
Viewers are invited to watch via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
To shop Invicta, visit www.evine.com/Invicta. For more information on Evine, visit www.evine.com. For more information on the Invicta Ocean Voyage, visit www.invictacruise.com.
About Evine
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
About Invicta
Led by innovation and nurtured with the consistency of quality and brand personality, the forward-thinking energy of The Invicta Watch Group continues its brazen journey. The long-held belief that supremely crafted timepieces can be offered at modest prices is the founding principle of Invicta and that ideology still resides at the core of all their creations. In setting a premise of exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors at any price point.
About the Invicta Ocean Voyage
The Invicta Ocean Voyage takes guests on a four-day, three-night cruise aboard the Carnival Victory cruise ship. The Invicta-themed event will bring together watch collectors, Evine customers and luxury-liner fans for a weekend of watches, shopping, relaxing and partying, along with a behind-the-scenes look at live Evine broadcasts. Guests aboard the ship will enjoy a number of brand experiences, including participating as audience members during live Evine broadcasts, meeting with Evine hosts and guests, bidding on one-of-a-kind watches and more.