PHOENIX, Feb. 28, 2017 (GLOBE NEWSWIRE) -- The momentum for Proof continues to build. Kelli Parsons, one of the top marketing and communications leaders in the financial services industry, has joined the analytics software company as a strategic advisor, a member of the company’s customer advisory council, and evangelist for the company’s software.
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“Business leaders value proof over promises when evaluating the return on their investments in marketing and communications,” said Parsons. “In today's business environment, success depends on a leader’s ability to influence the organization to embrace responsible risk, drive meaningful change and adapt to changing market conditions. While this is true for all leaders of all corporate functions, marketing and communications are often singled out for special attention because they can cost the company a lot of money. Proof provides a powerful platform for anyone who needs to be able to speak with certainty about the business impact of their decisions and actions.”
Rooted in long accepted algorithms and ten years of intense collaboration with more than 600 Fortune business leaders, Proof equips marketing leaders to compute the time-lapsed business impact of their performance. CMOs and CCOs can run their functions like a business using computed multi-factor, multi-vector attribution; headwind and tailwind impact; opportunity cost management and investment rebalancing; and proof of cash-on-cash ROI.
Equally important, Proof enables “teams of teams” to provision data into the platform and collaborate in the analytics, creating a single source of truth on which to base investment decisions and performance evaluation.
“I am energized to work with the innovative leaders of Proof to enrich the product and demonstrate the increasingly important commercial value of marketing and communications,” Parsons said.
Parsons' career spans top marketing and communications roles at New York Life, Fannie Mae and Warburg Pincus, as well as very senior global roles at Hill & Knowlton. She also serves on the board of trustees of the prestigious Arthur W. Page Society.
Mark Stouse, founder and CEO of Proof, said: “Kelli Parsons is one of the most respected marketing and communications leaders in the United States. As CMO and CCO, she has transformed how major companies like New York Life, Fannie Mae and Warburg Pincus understand the value of marketing and communications. Both Proof and our customers will benefit greatly from her perspective.”
Visit www.proofanalytics.ai for more information.
Founded in 2015 in Arizona, Proof is the first software company in the world to compute the time-lapsed business impact of marketing and communications performance. Co-created with a powerful roster of top marketing, PR, procurement, and business leaders, Proof is available both as a Software Enabled Service (SeS) and Software-as-a-Service (SaaS). @proofanalytics