NEW YORK, March 07, 2017 (GLOBE NEWSWIRE) -- IgnitionOne, a global marketing technology and services leader, and Netmining, leading provider of programmatic data-driven solutions, today announced a Platinum-level partnership with LiveRamp™, an Acxiom® company (NASDAQ:ACXM) and leading provider of omnichannel identity resolution. The partnership includes the international integration of LiveRamp’s new IdentityLink offering for platforms.
In an increasingly customer-obsessed marketplace, IgnitionOne and Netmining are powering real-time, one-to-one audience insights for their clients using the IgnitionOne Score. Score-Powered Marketing gives marketers the ability to track and evaluate anonymous visitor behavior by measuring a visitor's products or services of interest and propensity to convert. Customer scoring allows more relevant, engaging messaging to be delivered to the consumer at the right time.
LiveRamp’s IdentityLink solution allows marketers to create an omnichannel view of the consumer, resolving first-, second-, and third-party data to a privacy complaint identifier that can then be activated in the IgnitionOne and Netmining platforms as part of people-based marketing initiatives.
“IgnitionOne and Netmining are built on the foundational power of data and audiences,” said Christopher Hansen, Chief Product Officer at IgnitionOne. “Maximizing first-party data and building stronger audiences through our partnership with LiveRamp helps us catapult our capabilities to the next level.”
The partnership provides marketers with the ability to target Score-Powered audiences throughout the digital ecosystem. IgnitionOne and Netmining’s Score-Powered Marketing technology enables marketers to create audiences from existing customers and known prospects from their CRM and sales systems, and can activate these audiences across channels such as digital, mobile, search, social, and websites through LiveRamp IdentityLink.
“To truly understand, and thus be able to optimize, the customer journey, marketers need to understand every touchpoint with the consumer,” said Jeff Smith, LiveRamp Chief Marketing Officer. “The LiveRamp partnership with IgnitionOne and Netmining provides marketers the ability to build this understanding and activate it throughout the digital ecosystem.”
About IgnitionOne
IgnitionOne simplifies life for marketers, allowing brands to more effectively engage with customers and make the most out of every marketing dollar through expert services and innovative technology. Our score-powered audiences and optimization drive deep insights, so marketers can reach customers across the most relevant channels with personalized, 1:1 messaging.
With a global footprint of over 450 employees in 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Optimedia.
For more information, please visit http://www.ignitionone.com or follow the company on Twitter @ignitionone.
About Netmining
Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. We believe your marketing should be driven by human insights using data as a tool, not the other way around. This approach creates a deeper understanding of your brand. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. The result is your most important audience, delivered.
For more information, please visit netmining.com or follow us on Twitter @netmining. Netmining is a member of the Interactive Advertising Bureau (IAB), the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).
About LiveRamp
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.