Trifacta Recognized as a Leader in Data Preparation Report by Independent Research Firm

SAN FRANCISCO, CA--(Marketwired - Mar 13, 2017) - Trifacta, the global leader in data wrangling, today announced its position as a Leader in The Forrester Wave™: Data Preparation Tools, Q1 2017 report. The Forrester Research Wave report covering data preparation included the top data preparation vendors and evaluated them against 21 criteria, grouped by current offering, strategy and market presence. After vigorous evaluation, Trifacta came out as a leader, receiving among the highest scores in the Strategy category, comprised of product, partner and market strategy criteria. In the Current Offering category, Trifacta received the highest possible score in the Discover and Blend criterion (which includes Data Discovery and Machine Learning Capabilities subcriteria), the Standardize and Enrich criterion, the Transform criterion (which includes Cleansing, Transformation Assistance, and Transformation Execution subcriteria), the Security and Governance subcriterion, the Sharing criterion, and the Deployment criterion. To view the complete report, visit Trifacta's website.

Demand for self-service data preparation tools is at an all-time high. Data-driven organizations recognize the "urgency of speeding up their ability to use data for actionable insights."¹ Trifacta believes that this Forrester research report validates the establishment of the data preparation market category. It is Trifacta's view that the report features the success it continues to have as a market leader and innovator.

According to the report, "Trifacta delivers a strong balance for self-service by analysts and business users."¹ The report also states Trifacta "leverages machine learning algorithms to automate and simplify the interaction with data, making data wrangling self-service for analysts and business users" and "has the most sophisticated approaches of evaluated vendors for sampling and automatic transformation processing options."¹ Trifacta believes that this prestigious recognition solidifies its leadership position in the fast-growing data preparation market based on continued product innovation, strength of strategy and demonstrated results by delivering significant value to customers across industries around the globe.

"Since launching in 2012, Trifacta has focused on providing customers with a solution that is both easy to use and comprehensive in its power. Our mission is radical productivity: empowering analysts to sail through the hardest, messiest data problems with orders of magnitude, more speed and depth. The key is to equip people at an intuitive level with a triple threat of innovative visual user experiences, rich data interactions and machine learning technologies that make it simple," said Joe Hellerstein, co-founder and CSO of Trifacta. "We are thrilled Forrester has recognized Trifacta as a leader in this fast-growing category. Data preparation is a fundamental component of business intelligence and data analytics strategy. We're proud to help companies across the globe innovate with data, by delivering best-in-class data wrangling solutions that enable all CI professionals to work more efficiently and productively with their data, dramatically reducing their time to insight."

Trifacta Wrangler is used by tens of thousands of users at more than 4,500 companies in 135 countries around the globe. The world's leading brands, including Google, PepsiCo, eBay, Munich Re, Royal Bank of Scotland, Kaiser Permanente, and LinkedIn are unlocking the potential of their data and accelerating time to insight using Trifacta's market-leading data wrangling solution. Trifacta was recently selected as #1 end user data preparation vendor by Dresner Advisory Services for the third year in a row, selected as champion and top vendor in the 2016 Self-Service Data Preparation and Cataloguing Market Update by Bloor Research, won the Dresner Advisory Services 2016 Technology Innovation Award, and was recognized as an IDC Innovator for self-service data preparation. Driven by accelerating product adoption, customer success and business expansion, Trifacta continues to further its position as the number one data wrangling solution in the world.

To experience Trifacta first hand, download the newest Trifacta Wrangler today at: www.trifacta.com/start-wrangling/FWR

¹ Forrester Research, Inc., The Forrester Wave™: Data Preparation Tools, Q1 2017, by Cinny Little, Gene Leganza, Jun Lee; March 13, 2017

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About Trifacta
Trifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise's big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta's unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Cathay Innovation, Greylock Partners and Ignition Partners.