DENVER, March 22, 2017 (GLOBE NEWSWIRE) -- Video inventory management platform SpotX today released its full year 2016 growth figures, noting significant growth from its advanced ad serving and over-the-top (OTT) video business streams.
The Denver-based company, which significantly expanded its footprint in Asia Pacific and Europe in the past year, saw media spend transacted through its platform grow 33% year on year in 2016. Headcount grew 26% year on year and the number of media owners using SpotX’s platform increased by 56%.
This growth shows an expanding and more strategic use of the principles of programmatic in video, with the use of automated inventory management expanding to tag-based direct deals between media owners and advertisers. SpotX’s modern ad serving platform blends programmatic and direct deals, giving media owners a single platform to manage all demand sources.
“We’re seeing a continuing expansion and sophistication of automated monetization in the video space as media owners look for ways to maximize their video yield,” said Mike Shehan, CEO and Co-Founder of SpotX. “Around the globe, media owners are looking to advanced ad server technology and a blend of transaction styles to get the most out of their precious video assets. These trends have driven shifts within our business towards more private marketplaces and direct deals, as well as growth in new areas such as Curated Marketplaces and connected TV.”
SpotX’s Growth Milestones - FY 2016
- Signed over 300 publishers in 2016 (a 56% year-on-year increase), including names such as Microsoft Casual Games, Thomson Reuters, Mediacorp, Meredith Local Media Group, PBS, Gameloft, Newsy, Xumo, Anypoint Media, MLB Advanced Media, FOX Deportes, AccentHealth, Cheetah Mobile, Playwire, VICE, TMG, Time Inc, International Business Times, Dingit, Discovery, G+J.
- New offices opened in Belfast, Stockholm and Singapore, bringing the number of offices to 10 around the globe.
- Headcount grew to 345 globally, a 26% year-on-year increase.
- Full integration across all CTV devices, with publishers using SpotX to monetize over 50 types of connected devices, including Amazon, Apple, Roku, Google, Sony, Vizio, gaming consoles and other CTV devices. In FY 2016, SpotX recorded a 110% year-on-year increase in the number of CTV publishers on its platform.
- In a landmark deal with targeted linear TV advertising service Anypoint Media, SpotX brought household-level addressability to linear TV to the Asia Pacific region for the first time.
- New product releases included enhanced mobile app data and monetization options, advances in user rights management, outstream ad unit enhancements, increased functionality and reporting for programmatic direct campaigns, Universal AdOS, a DirectAdOS SDK, and improved viewability and geo targeting capabilities.
Stats from RTL Report
- Since early 2015, we have signed over 260 new publishers in Europe – 82 out of our DACH operation, 73 managed by SpotX BLX, and further 105 publishers coming from the UK or other parts of Europe. This brings SpotX’s total number of European accounts to over 260 to date.
- As of the end 2016, SpotX had 18 people in London, 12 in Hamburg, 2 in Munich, 19 in Benelux & Nordic region, 16 in Belfast, 3 in Stockholm, 9 in Singapore and 6 in Sydney. This is up from a handful of people in London when RTL Group acquired a majority stake in SpotX in August 2014.
About SpotX
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, European entertainment network RTL Group acquired a 65% stake in SpotX. For updates, follow SpotX on Twitter and LinkedIn.