PHOENIX, May 25, 2017 (GLOBE NEWSWIRE) -- Proof has hired account-based marketing (ABM) software veteran Mike Atwood to lead sales in the United States and Canada.
Proof is the first business impact assurance (BIA) software in the world to enable marketers and communicators to manage performance data as well as compute and validate their business impact through secure collaboration among internal and external entities, including agencies and other external organizations.
The move marks the latest momentum for Proof, which launched in December, closed a $2 million seed round in January and has been adding high-profile business advisors and new customers over the past few months.
“There is a fundamental awakening happening in C-suites today,” said Atwood. “Business leaders are realizing that all the money they’ve been spending on marketing over the years wasn’t necessarily tied to the impact on business results, particularly revenue margin and cash flow. Business leaders and board rooms are starting to demand verified marketing performance and business impact. Proof is the platform that helps marketers and communicators deliver that and more.”
Atwood comes to Proof from Vendemore, the Stockholm-based leader in account-based marketing (ABM) software, where he led the company’s U.S. marketing and sales efforts. Prior to that he was vice president at Wilde Agency, an integrated marketing firm, and was previously a business development officer for a number of other agencies and consultancies. Former Vendemore CEO Christopher Engman is a Proof advisor and investor.
Over the past decade, the individuals that founded Proof have collaborated with 600+ business leaders to create a powerful, award-winning marketing logic framework; instrumentation for that framework; a powerful computational engine; and now a SaaS platform leveraging machine learning and pattern recognition. Proof counts top agencies and companies, including Fortune 100 corporations, among its growing roster of customers. For more information, please visit www.proofanalytics.ai.
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- VentureBeat: "Proof Lands $2 Million to Explain Cause and Effect of Marketing Spend"
- The Measurement Standard: "Proof Not Quite the Holy Grail But Damn Close"