IRCE 2017: Dormify Shares Best Marketing Practices for Converting Millennial and Gen Z Shoppers

NEW YORK, NY and CHICAGO, IL--(Marketwired - June 05, 2017) - dotmailer, a leading email marketing automation platform, announces its customer, Dormify, will be a featured speaker at the Internet Retailer Conference & Exhibition (IRCE). The annual retail event—held June 6-9 at McCormick Place West, Chicago -- features educational sessions focusing on everything from new trends in retail marketing to fresh SEO techniques.

Dormify is an e-commerce one-stop shop for dorm and small space décor and is experiencing a growth rate of 50% year-over-year.Nicole Gardner, Dormify's Chief Operating Officer, will discuss what the company has done to achieve this significant growth and how to effectively connect to today's tech-savvy millennial and Gen Z shoppers. With millennial spending in the U.S. set to surpass $1 trillion annually by 2020, many businesses share this challenge.

Details: Gardner's session entitled, "Connecting to the Digitally Native Shopper" will take place on Wed., June 7^th, from 1:15 - 1:45 PM CDT in Ballroom E.

Gardner will share how Dormify built personalized marketing interactions with its customer base across platforms in a way that is both fun and relevant. "From the beginning, we've always been focused on not just offering product, but also ideas, inspiration, and tools to put together a great space. From assisted shopping tools, to social media inspiration to shoppable make-it-your-own looks, we're all about layering in great content and guidance at every touchpoint. We've never wanted to be a salesy brand. We want to be that go-to for our audience to help them along the way," said Nicole Gardner, COO, Dormify.

Visit dotmailer and Dormify in booth #653 at IRCE. To book a meeting with the dotmailer team please visit https://r1.dotmailer-pages.com/p/2PJN-28L/irce-meeting-booking.

To learn more about IRCE or to register, visit: http://www.irce.com.

About dotmailer

dotmailer is the email marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 130 countries around the world to use transactional and behavioral data to design, test and send powerful automated campaigns. Established in 1999, dotmailer is a global company with more than 200 employees and B2C, B2B enterprise and SME clients.

About Dormify

Born from a love for fashion and a passion for creative expression, Dormify.com is the one-stop shop for all fabulous yet practical décor items for dorms and any small space. Dormify creates and curates products specifically designed for the fashion-minded college student. Dormify believes that dorm rooms and small spaces can be as original as the person who lives in them. Visit Dormify at www.dormify.com, and on social @dormify.

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