PHOENIX, June 20, 2017 (GLOBE NEWSWIRE) -- Yandy.com, a leading online retailer of women’s intimates, swimwear and specialty apparel, today announced that Toby Noiles has joined its senior leadership team as chief marketing and merchandising officer (CMMO). Bringing more than 25 years of retail experience to Yandy, Noiles will apply her marketing acumen and deep understanding of shopper insights to drive company growth through marketing, merchandising, product management, and strategic customer and market development.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/88a60868-d998-4931-bcb9-6a8e2775128e
“Toby brings tremendous talent and expertise to our team,” said Thom Brodeur-Kazanjian, CEO of Yandy.com. “Her impressive track record of driving customer-focused growth strategies and her experience building world-class marketing and merchandising teams aligns with the strategic focus for the company moving forward. With Toby joining our C-suite, a critical benefit is bringing more of a woman’s perspective to our product assortment, merchandising strategy and market-facing voice. Toby will be ingredient to our success in building a brand and delivering a promise that resonates with our customers. We’re happy to have her.”
Noiles joins Yandy from Sam’s Club where she served as senior vice president of Merchandising. During her tenure, Noiles was responsible for merchandising, private brand and direct sourcing roadmap and regional buying. Prior to joining Sam’s Club, Noiles was senior vice president, chief merchandising officer, at FreshDirect. Previously, she served at Safeway Inc. for 29 years in a diverse range of marketing, merchandising, operations and customer strategy roles.
“I share Yandy’s core belief that winning strategies are formed with a customer-centric focus,” said Noiles “I’m honored to join the talented Yandy team and feel that my ability to positively drive continued growth and profitability will contribute to the company’s success moving forward.”
About Yandy
Yandy is a retailer of sexy specialty apparel for real women. We strive to be the authority on what makes women of all shapes, sizes and ethnicities look and feel confident and sexy in their own skin. Our customer - the Yandy Girl - lives on trend. Her passion is for the look, not the label. She trusts Yandy for the latest affordable looks in everyday intimates, lingerie, swimwear and costumes. The Yandy Girl lives out loud and is unapologetically connected with her mind, her body and her own brand of sexy. Visit http://www.yandy.com/.