SAN FRANCISCO, CA--(Marketwired - Jun 21, 2017) - Verto Analytics (http://vertoanalytics.com), a consumer-centric measurement company, today announced that Verto App Watch was named a 2017 SIIA CODiE Awards finalist in the Best Business Intelligence Reporting & Analytics Solution category. Verto Analytics is the first-ever mobile consumer behavior analytics solution to be recognized by the SIIA CODiE Awards. Finalists represent the best products, technologies, and services in software, information and business technology.
Verto App Watch is a mobile app audience measurement solution that offers behavioral and demographic data and insights about daily usage patterns, content consumption, behaviors, and demographics of mobile app and game users -- all of which go far beyond the mere download metrics and simple demographics that other app monitoring services provide. Verto App Watch measures in-app usage and engagement across all digital devices and apps, including smartphones, tablets, e-readers and more. The platform also provides powerful data-driven insights to help customers make intelligent business decisions on mobile audience acquisition and monetization. The Verto App Watch scope of data include time spent, session lengths, active daily and monthly users, market share, retention, frequency, in-app monetization, demographics (age, gender, household income and more), stickiness (daily usage), churn, selected in-app activity metrics and funnel analyses.
The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. The awards offer 93 categories that are organized by industry focus of education technology and business technology. Verto App Watch was honored as one of the five finalists in the Best Business Intelligence Reporting & Analytics Solution category.
"Consumer behavior across mobile devices and apps is changing more rapidly than ever before, and traditional media measurement is no longer meeting the needs of brands and advertisers who operate in a mobile-centric world," said Hannu Verkasalo, founder and CEO, Verto Analytics. "We are proud to be named a finalist for the SIIA CODiE Awards, as it affirms our commitment to addressing the pain points of our customers by providing a more comprehensive approach to consumer behavior measurement."
"I am impressed by the level of innovation and creativity of the products that have been selected as this year's CODiE Award finalists. We are happy to recognize these products and the power they have to transform the future of how we do business," said Ken Wasch, President of SIIA.
Visit our website to learn more about Verto App Watch and other products.
The SIIA CODiE Awards are the industry's only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review which determines the finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during the CODiE Award Business Technology Winner Announcement & Celebration, July 25 in San Francisco. Details about each finalist are listed at http://www.siia.net/codie/Finalists
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology's finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Verto Analytics
Verto Analytics provides a consumer-centric audience measurement solution for monitoring the complex behavior of today's consumer on every device, app and platform they use throughout the day. Verto provides data and insights to inform marketing, competitive intelligence, media buying, and product strategy and development. Read our blog, follow us on Twitter, or learn more at http://www.vertoanalytics.com.
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