Media Advisory: Sobeys Inc. Invites Western Canadians to Scream for Ice Cream and #TreatYourCommunity

Enjoy a delicious ice cream treat when you donate $2 and help make healthy snacks and meals possible for kids in your community

| Source: Sobeys Inc. Sobeys Inc.

REGINA, SASKATCHEWAN--(Marketwired - June 21, 2017) -

WHAT: Canada Screams for Ice Cream! On Saturday, June 24, your local Sobeys, Safeway and IGA store is inviting Western Canadians to take part in the Canada Screams for Ice Cream campaign. For a small donation of only $2, Regina residents can enjoy a tasty ice cream treat, while supporting Street Culture Project, a local charitable organization that ensures healthy food is available for children and youth. Sobeys Inc. will also match all donations across Western Canada to a total of $100,000
Come and celebrate Canada's 150 birthday at your local Sobeys, Safeway or IGA to enjoy a cool, delicious treat, share some laughs and screams with fellow neighbors and support kids in your local community.
For more information around this community initiative, visit http://www.treatyourcommunity.com/
MEDIA OPS: Capture the moment as local communities work together to support a youth-focused charity in Regina.
Media interviews with local store representatives, as well as photo opportunities of the celebratory events will also be available.
WHEN: Saturday, June 24, 2017
10 a.m. - 4 p.m.
WHERE: Safeway - Cathedral
2931 - 13 Avenue
Regina, Saskatchewan
Sobeys - Rochdale
4101 Rochdale Blvd.
Regina, Saskatchewan
IGA - Emerald Park
20E Great Plains Rd.
Regina, Saskatchewan

Contact Information:

Sophie Pilon
1 (403) 815-7340
spilon@brooklinepr.com