Canadian Convenience Stores Association: Retailers, Customers and Politicians to Celebrate C-Store Day on August 30

TORONTO, ON --(Marketwired - June 26, 2017) - An annual event started in Atlantic Canada to celebrate the contributions that convenience store retailers make to the communities they serve will go Canada-wide for the first time on August 30th.

According to Satinder Chera, President of the Canadian Convenience Stores Association, C-Store Day has become such a major small business event in Atlantic Canada that there is no better time than Canada's 150th Anniversary to make it a national celebration.

"C-Store Day is a real community-based event because convenience stores are an integral part of every community where they are located," says Chera. "Local politicians and other community leaders volunteer to do 15-minute 'shifts' serving customers and fundraising, while store staff get really involved with special promotions and tasty giveaways like hotdogs, hamburgers and cupcakes."

This year's fundraising partner will be Children's Wish Foundation, Canada's largest wish-granting charity. Major corporate sponsors include convenience store retailers Parkwood Fuel, Couche-Tard, Circle K, Needs Convenience, MacEwen Petroleum and North Atlantic Petroleum.

"We've had a great C-Store Day partnership with the Atlantic Convenience Stores Association in Atlantic Canada," says Rea Ganesh, National Director, Development Children's Wish Foundation of Canada. "And we're very pleased and excited now to be part of this national event and expanding the opportunities to be able to grant more wishes to children diagnosed with life-threatening illness."

C-Store Day 2017 will be a true coast-to-coast event ranging from St. John's Newfoundland and Labrador in the east, to Victoria British Columbia in the west. The names and locations of all participating retail locations can be found online at www.cstoreday.ca.

About the Canadian Convenience Stores Association
The CCSA is a national, not-for-profit, non-partisan trade association that represents the interests of over 26,000 convenience store retailers operating in Canada. Its mission is to foster the success of the convenience store industry in Canada by working with its regional and national affiliates to represent the best interests of its members, and the communities they serve.