Sarasota, FL, July 19, 2017 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Marketing Analytics Software Market for Social Media Marketing, Email Marketing, SEO Marketing, Pay per Click Marketing, Display Marketing, Video Marketing, and Content Marketing Application for Retail, Energy & Utility, BFSI, Healthcare, Media & Entertainment and Other Verticals: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022”. According to the report, the global marketing analytics software market was valued around USD 1.49 billion in 2016 and is expected to reach USD 2.81 billion by 2022, at a CAGR of 11.2% for the forecast period from 2017 to 2022.
Marketing analytics software is becoming the vital tool in each industry for the analysis of consumer behavior. It improves the effectiveness of each marketing program by measuring the result and understanding what works best. Marketing analytics software analyzes the marketing budget allocated for online marketing activity, by knowing the best Return on Investment (ROI). Marketing analytics software allows marketers to be more proficient at their jobs and minimize the wastage of dollars.
Browse through 13 Market Tables and 27 Figures spread through 110 Pages and in-depth TOC on "Global Marketing Analytics Software Market Size 2016: Research Report, Segment Forecasts up to 2022”.
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The marketing analytics software increases the efficiency of the marketing campaign and as well as decrease the marketing spending. The enormous rise in the number of people actively participating in a range of social media activities is considered to be one of the key factors driving the global market for marketing analytics software. The huge volumes of consumer-related data obtained from popular social media platforms hold the immense potential of uncovering trends that, when used as a basis for growth or expansion related decisions could lead to excellent returns. The rising awareness among companies related to these benefits of marketing analytics software and the continuously rising array of application areas of this software are also driving the market. The major confront faced by the vendors of marketing analytics software is to create awareness among the customers about the software and its features.
North America is expected to be the largest marketing analytics software market in terms of market size. Early adoption of marketing analytics software is the primary factor behind the strong market growth in the North America region. The growing implementation in the industry sector is also expected to boost the market growth in the North America region. In the North America region, Oracle has been a leading name in the marketing analytics. Oracle marketing analytics has the extensive pre-built capability for monitoring the success of email campaigns, including a number of emails delivered, open rate, bounce-backs, and offer effectiveness. Oracle provides many other solutions and services related to profitability analytics, business intelligence, proactive intelligence and campaign performance management.
Browse the full " Marketing Analytics Software Market for Social Media Marketing, Email Marketing, SEO Marketing, Pay per Click Marketing, Display Marketing, Video Marketing, and Content Marketing Application for Retail, Energy & Utility, BFSI, Healthcare, Media & Entertainment and Other Verticals: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022." report at https://www.zionmarketresearch.com/report/marketing-analytics-software-market
Europe is early on adopters of technology and therefore account for the majority of the market share. Europe market leads the market analytics software market because of growing implementation in industry sectors such as BFSI, education, healthcare and others is also expected to boost the market growth in the region. Europe and North America are leading regions for the growth of marketing analytics software market.
Asia-Pacific (APAC) is expected to emerge as a high-growth market for marketing analytics software. Asia Pacific comes under the top three regions to hold the major portions of the market share from the year 2015 along with North America and Europe. Asia Pacific marketing analytics software market is in the growth phase and is the fastest growing region of the global marketing analytics software market.
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The Latin American market has the potential for the functioning of marketing analytics across sectors such as banking & financial services, retail, transportation, and healthcare. This technique is already utilized in varied applications including customer relationship management, clinical decision support system, collection analysis, customer retention, direct marketing, and fraud detection among many others. There is a good opportunity for this market in countries such as Brazil, Colombia, Argentina, Chile, and Peru.
The growth in the market in Middle East & Africa is rapid because of large investments by the IT sector in major verticals such as banking and financial services, government, healthcare, retail, manufacturing, and travel and hospitality for operational, marketing as well as risk and threat management. The market is not as such vast like North America and Europe but in the forecast period, the growth of this market will be at a higher level.
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The Key participants profiled in the report are Adobe Systems Inc, Oracle Corporation, Harte-Hanks Inc, Wipro Corporation, SAS Institute Inc, Teradata Corporation, IBM Corporation, Experian Plc and Pega systems Inc.
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The report segment of the marketing analytics software market is as follows:
Global Marketing Analytics Software Market: Application Analysis
- Email Marketing
- SEO Marketing
- Social Media Marketing
- Display Marketing
- Pay Per Click Marketing
- Video Marketing
- Content Marketing
Global Marketing Analytics Software Market: Vertical Analysis
- Retail
- Energy & Utility
- BFSI
- Healthcare
- Media & Entertainment
- Others
Global Marketing Analytics Software Market: Regional Analysis
- North America
- U.S.
- Europe
- UK
- France
- Germany
- Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
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