HASBROUCK HEIGHTS, N.J., July 19, 2017 (GLOBE NEWSWIRE) -- Demand Gen Report will host its inaugural week-long Buyer Insights & Intelligence Series, July 24-28. This new addition to Demand Gen Report’s annual webinar series will address the process of building out rich buyer profiles and personas to develop contextual messaging and compelling content.
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“Marketing teams in the B2B world are making a shift towards precision as their role continues to expand beyond the need to drive leads,” said Andrew Gaffney, Editorial Director for Demand Gen Report. “The Buyer Insights & Intelligence Webinar Series is designed to help marketers learn how to better connect with target audiences by presenting meaningful techniques and tools to help develop connections with key decision makers.”
The series will address topics such as:
- Uncovering new models and tools to research your audience and connect with your total addressable market
- Identifying all members of the buying group—including influencers, recommenders and decision makers
- Using intent data and buyer intelligence to identify likely targets
- Converting contact data into insights
- Creating actionable personas and buyer profiles
- Applying cross-channel reporting to map buyer behaviors
- Incorporating new applications of predictive analytics and AI for ABM and other targeted programs
- Developing targeted content to drive conversations and engagement with key stakeholders
- Orchestrating contextual and consistent messaging at all stages of the funnel—from identification to conversion to close
- Using advocacy and lifecycle marketing post-sale
Sessions include:
- July 24, 12 pm ET: Putting Personas to Work: Turn Buyer Insight into Powerful Action
- Featuring Tim Cook of The MX Group
- July 24, 2 pm ET: Buyers Are People, Not Accounts: 4 Key Steps To Defining & Engaging Target Accounts
- Featuring Matthew Wellschlager of Ceros and Emily Wingrove of Synthio
- July 24, 3 pm ET: Insights For Insights: Understanding Buyer Expectations With Peer Reviews
- Featuring Mark Myers of G2 Crowd
- July 25, 12 pm ET: 4 Ways Measurement Is Making Sales & Marketing Smarter About Their Buyers
- Featuring Dayna Rothman of BrightFunnel
- July 25, 2pm ET: The One Metric That Identifies Qualified Buyers (Hint: It's Not Clicks or Form Fills)
- Featuring Elle Woulfe of LookBookHQ
- July 25, 3 pm ET: All About That Growth: How B2B Companies Are Streamlining Sales & Marketing Processes To Connect With Key Prospects
- Featuring Ned Leutz of ZoomInfo
- July 26, 12 pm ET: 5 Keys to Orchestrating ABM Plays to Connect with Your Key Buyers
- Featuring Brandon Redlinger of Engagio
- July 26, 2 pm ET: How AI Is Driving Account-First Marketing & Sales
- Featuring Christopher Noon of Dropbox and Nipul Chokshi of Lattice Engines
- July 26, 3 pm ET: Proven ABM Campaigns To Engage and Convert Your Target Audience
- Featuring Andre Yee of Triblio
- July 27, 12 pm ET: Gaining Account Context For Lead Engagement And Measurement
- Featuring Bryant Lau of Highspot and Feng Hong of Full Circle Insights
- July 27, 2 pm ET: Addressing the Call for Relevance Among B2B Buyers: Analysis and Insights Into the Newly-Released B2B Buyer Behavior Study
- Featuring Lisa Ames of Demandbase
- July 28, 12 pm ET: 7 Steps to Creating Audience-Driven Content & Demand Gen Nirvana
- Featuring Jessica Lavery of Veracode and Steve Voith of Content4Demand
B2B professionals interested in learning more or registering for any of these sessions can visit the 2017 Buyer Insights & Intelligence Webinar Series Hub
About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
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