A Classic Remade: SINGER(R) Unveils the Featherweight(TM) C240 Sewing Machine for a New Generation Eager to Create Anywhere and with Ease

LA VERGNE, TN--(Marketwired - Sep 7, 2017) - SINGER®, the most iconic name in sewing and the first to make sewing machines accessible for everyone, has reimagined one of the brand's most recognized and beloved sewing machines and established a new standard of portability, ease and technological versatility for today's Do-It-Yourself (DIY) enthusiasts. The new SINGER® Featherweight™ C240 sewing machine takes inspiration from its namesake -- the original SINGER® Featherweight™ 221 sewing machine -- by enhancing its groundbreaking reputation for portability and ease with a range of exceptional new features, including the Integrated Even Feed (IEF) System, 70 built-in and beautiful stitch options, a top drop-in bobbin and one-step buttonholes, all within a contemporary design fashioned to travel anywhere.

Then -- and now, SINGER® is the first name in sewing for everyone who wants to do so, no matter where when, or how. The original SINGER® Featherweight™ 221 sewing machine, introduced to the public during the Great Depression at the 1934 Chicago World's Fair, was the first to give sewists an affordable and portable home sewing solution. The new Featherweight™ C240 sewing machine combines technological innovation and convenience to give today's DIYers the capacity to exceed their sewing ambitions -- not only in their own homes but in their creative communities.

"Today's sewists and quilters are part of a DIY generation with contemporary definitions for ease and portability that the new SINGER® Featherweight™ C240 sewing machine embodies," said Bob Carlson, Chief Marketing Officer of SVP Worldwide, manufacturer of the SINGER® brand. "It speaks to the attributes of the original, and anticipates the needs of today's sewists and quilters who demand user-friendly technology and a variety of stitch options they can employ anytime, anywhere, and for every project."

Specifically, the new machine can accommodate more than 70 different stitches from basic to quilting and applique, and is the first compact SINGER® machine to feature the Integrated Even Feed System -- a technology that allows sewists and quilters to achieve perfectly matched seams even with patterned and delicate fabrics.

Key features of the new SINGER® Featherweight™ C240 sewing machine include:

• Compact and Portable: Go anywhere, including sewing classes, with a machine weighing less than 15 pounds that stores easily and allows for sewing in smaller spaces.
• Integrated Even Feed (IEF) System: Achieve perfectly-matched seams on all kinds of fabrics. Incorporation of IEF technology means lightweight and silky fabrics won't pucker, stripes and plaids will match perfectly, and quilt layers won't shift.
• 70 Built-In Stitches with Easy-Touch Stitch Selection: Choose from an impressive assortment of basic stitches, stretch stitches, decorative stitches, quilting and applique stitches, as well as three styles of one-step buttonholes. Simply find your desired stitch printed inside the machine's lid; press the stitch number on the front panel; and start sewing.
• Two STAYBRIGHT™ LED Light Sources: Illuminate your sewing area with two optimized LED lighting sources to eliminate shadows.
• Speed Control: Set your machine's maximum sewing speed wherever you want it -- faster for long seams, slower for more intricate projects. 
• Top Drop-in Bobbin with Clear View Cover: Easily thread the bobbin, and monitor your thread supply through a transparent cover so you don't run out of thread.
• Heavy Duty Metal Frame and Stainless Steel Bed Plate: Enjoy skip-free sewing and long-lasting durability with the heavy-duty metal internal skeleton that holds all the machine's mechanisms in perfect alignment. The stainless steel bed plate allows fabrics to glide smoothly across the arm of the machine.
• Extra-High Presser Foot Lift: Raise the presser foot to its highest position so thicker fabrics and quilts can be placed easily under the presser foot.
• Free Arm: Slide off the removable storage compartment reveal the machine's free arm, making it easy to sew around trouser hems, sleeve cuffs and other smaller projects.
• Hard Storage Cover: Protect your machine during transport and from dust when it's stored with a hard storage cover (included with purchase).

"The new SINGER® Featherweight™ C240 sewing machine is perfect for novice and intermediate sewists alike," said Carlson. "Whether you find creative inspiration in vintage classics or in present-day fashion trends, design possibilities are endless with this exceptional machine."

The SINGER® Featherweight™ C240 sewing machine is available for a Manufacturer's Suggested Retail Price (MSRP) of $799.99 at www.singerstore.com and select retailers in North America. For more information, please visit www.singerco.com.

About SINGER®:

Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world's most trusted and recognizable trademarks. The brand has a long history of sewing innovation, having produced, among other breakthroughs, the world's first portable machine, the first zig-zag machine and the first computer-controlled machine. By making simple, easy to use machines, SINGER® has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing. Visit www.singerco.com for more information.