SAN FRANCISCO, Sept. 18, 2017 (GLOBE NEWSWIRE) -- Zephyr Health, the leading Insights-as-a-Service solution provider for Life Sciences companies, today announced the launch of Relationship Analytics, the latest addition to its award-winning enterprise solution, Zephyr IlluminateTM. These new analytic capabilities are designed to meet the needs of Life Sciences professionals looking to understand and capitalize on healthcare provider (HCP) and organization’s (HCO) relationships and networks for more effective stakeholder engagement and decision-making.
Today, Life Sciences teams rely primarily upon personal industry knowledge or field input in customer relationship marketing (CRM) systems to identify relationships or network insights on HCPs and HCOs, according to a recently published survey report of over 110 Life Sciences professionals. Over 71% of respondents agreed that understanding these complex relationships is increasingly important for their strategic brand initiatives. Surprisingly, however, the survey revealed that only 6% of respondents are using digital insights regularly to map or uncover customer relationships and networks.
“Despite the availability of data on HCP and HCO relationships and networks, many Life Sciences professionals are still unable to leverage this information to support their customer outreach efforts,” said Lance Scott, president and CEO of Zephyr Health. “Relationship Analytics bridges the gap between disparate data and actionable next steps by unlocking valuable new insights on timely and relevant factors influencing HCP and HCO behaviors, and ultimately decision-making.”
Relationship Analytics puts an HCP or HCO’s relative network into medical and market context based on type, importance and strength of relevant connections. With these new insights, Life Sciences companies can quickly measure and compare relationships such as: physician and account referral potential, co-authorship and co-investigator potential, speaker bureau attendee’s potential, and more. Here are just a few examples of how Relationship Analytics can be deployed:
- Account Referral Potential - measure and compare account referral potential by treatment experience, geographic proximity and volume of historical referrals from the physician
- Peer Referral Potential - easily identify top referring providers based upon shared patient data, therapy-specific relationships and historical referrals
- Co-authorship Potential - understand a provider’s publication network and identify shared interests and common research with co-authors or co-investigators
- Speaker Program Potential - identify high potential attendees or speakers based upon shared interests, shared patients, similar event attendance patterns, and common research or publication relationships
About Zephyr Health
Zephyr Health helps Life Sciences companies – pharmaceutical, biotech, medical device and diagnostics – engage the right physicians, accounts and institutions using insights from global health data. Zephyr Illuminate™ is a leading Insights-as-a-Service solution that integrates thousands of data sources to create precise and predictive insights. From pre-launch to product maturity, Life Sciences companies can make confident decisions faster with data-driven targeting and deep customer profiles.
Zephyr Health is a privately held company headquartered in San Francisco with offices in London, UK, and Pune, India. Zephyr Health is venture backed by Google Ventures, Kleiner Perkins Caufield & Byers and Icon Ventures. For more information, please visit: www.zephyrhealth.com.
Media Contact: