LOS ANGELES, Oct. 26, 2017 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY), today announces that Lindsay McCormick @lindsaymccormicksports, TV Host & Sports Broadcaster, has partnered with ePlay to assist in marketing its augmented reality sports games currently under development. McCormick, a former ESPN sideline reporter will join the ePlay go-to-market team with ePlay advisor, Ray Brown and 7-time NBA champion Robert Horry, to support go-to market efforts with ePlay’s upcoming sports game titles.
Photos accompanying this announcement are available at
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“I love what ePlay is doing with their Augmented Reality (AR) platform,” says Lindsay McCormick, Sports Broadcaster. “Kids and their parents are going to love customizing their avatars, taking selfies in AR with athletes, and playing against and with me - we will all be in this new AR game together.”
McCormick has hosted sports broadcasts with NBC, Esquire, CBS Sports, ESPN, ESPN The Mag & Comcast SportsNet. She has covered four Super Bowls, was a Showtime guest correspondent for the Mayweather vs. Pacquiao fight, and a sideline reporter for ESPN's The Basketball Tournament.
“Lindsay loved our demos so much she just had to be in the game,” says Trevor Doerksen, CEO of ePlay. “I'm thrilled she is jumping into the augmented reality world we are creating for sports fans, everybody is going to love it.”
McCormick regularly hosts fantasy sports gatherings and is popular with her 70,000 plus social media following. She played a talk-show host in the 2016 movie "The Bounce Back," with actor Shemar Moore. McCormick will appear in augmented reality in the upcoming ePlay games with special advice about where to find athletes and to help users move up the leaderboard.
ePlay’s new Augmented Reality (AR) sports apps, will leverage McCormicks expertise and sports and entertainment network to provide accelerated marketing support to expand and develop ePlay’s existing technology in the market. ePlay is leveraging its existing Sports Game Engine (SGE) and its AR game engine to launch ePlay branded sports and eSports game titles.
About ePlay Digital
ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today's highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.
Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/
For further information please contact:
Trevor Doerksen, CEO, and Director
Telephone: (403) 775-9475
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
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