Vancouver, BC, Nov. 22, 2017 (GLOBE NEWSWIRE) -- Talk Shop Media, one of Canada’s fastest growing agencies, today announced its acquisition of Brix Media Co., one of the country’s leading PR and Influencer marketing firms focused on servicing luxury, retail, lifestyle and technology brands.
Launched in 2015 by Founder and CEO Jennifer Maloney Adab with Managing Partner, Nadia Gillies, Brix quickly gained credibility and valuable market share through its unique brand activations, experiential and traditional PR methods for brands like Equinox, SoulCycle, Herschel, Rolex, PayPal’s TIO Networks, and ACL. With this acquisition, Gillies will maintain her role as Managing Partner at Brix Media and join the Talk Shop office, along with staff.
“Our organizations come together with different backgrounds and skillsets, but share similar cultures and views on how to best approach brands, PR and digital communication challenges - and most importantly growth,” adds Talk Shop Co-Founder, Beth Boyle.
Coming off a record year of growth, Talk Shop had been seeking to build creative capability inside the business prior to this acquisition. To capture additional market share in the highly-competitive industry, Talk Shop saw this deal as an investment into the future of digital and experiential PR.
“The vision for Brix has been centered in designing brand engagement strategies that challenge industry norms and can be deployed across the evolving channels of traditional and digital PR,” said Maloney Adab. “Talk Shop Media has the infrastructure, leadership, resources and talent, to propel this vision forward.”
Final integration plans have not yet been shared. Spring 2018 will mark the official brand unveil.
About Talk Shop Media
Talk Shop is the leader in the next generation of PR. Balancing earned media, paid exposure, digital marketing and thought leadership opportunities, Talk Shop creates award-winning strategies that push creative boundaries and exceed expectations. Operating in industries that make up the lifeblood of the economy, Talk Shop specializes in work with brands in the lifestyle, technology, professional services, finance and real estate sector. Ranked as one of Canada’s Top 100 Employers, Talk Shop employs the best talent in the industry who share a common vision of making an impact in the field.
About Brix
Brix Media Co. is the evolution of PR beyond the traditional. As one of North America’s leading PR & influencer marketing agencies focused on social innovation, Brix has helped some of North America’s top technology, retail and lifestyle brands get their message out to market through clever events and strategic media and influencer relations.