NEW YORK, Dec. 18, 2017 (GLOBE NEWSWIRE) -- Lucktastic, a pure play, free app and entertainment destination that is reimagining winning experiences, rewards and discovery, today announced the launch of the Play and Win Ad Suite for Consumer Branded Content and the expansion of an existing license with the Major League Baseball Players Association (MLBPA). The MLBPA has launched the new ad suite, an evolution of the Playable Ad, into the organization's popular Infield Chatter App.
Infield Chatter, an app developed “By the Players. For the Fans”, was launched earlier this year and includes over 1,000 Major League baseball players. Fans have the opportunity to view player content as well as share their content with players and other fans. The Lucktastic Playable Ad within the Infield Chatter app provides opportunities for fans to win autographed merchandise from some of their favorite players, and provides advertisers a unique way to reach the baseball audience. This is a milestone for Lucktastic as it expands the company’s business with the Play and Win Ad Suite for Consumer Branded Content, activating targeted audiences beyond those in the Lucktastic app.
“Our new ad suite makes it possible for the MLBPA to incorporate one of America’s favorite pastimes with winning, while also driving revenue, engagement and retention within the Infield Chatter app,” said Tony Vartanian, co-founder of Lucktastic. “Over the course of the 2017 season, we’ve had more than 100 baseball fans win a variety of personalized and autographed merchandise. The expansion of this partnership and launch of the ad suite gives consumers the ability to discover unique content and engage in instant win opportunities within the confines of their favorite brands and apps.”
The existing relationship has been encouraging for the MLBPA and Lucktastic. The Fun Pack program has quickly created over 12.5MM branded professional baseball moments over the course of the first phase of the program. The program is also generating a 34% user engagement and 78% completion rate for the sponsored video content delivered to the Lucktastic audience.
"We are seeing a shift in the app world as many struggle with monetization, because in app purchase is not enough to cover user acquisition cost,” says Scott Booth, President of Honeycomb, the developers of Infield Chatter. “Existing ad solutions take the user away from the app where they engage with other content from competing publishers. With the new Lucktastic ad suite targeted at consumer branded content, we get to keep users in-app and engaged with our content while offering awesome promotions and giveaways that our users are looking for.”
Lucktastic recently integrated Hasbro’s MONOPOLY into the app giving the Lucktastic audience an assortment of one-of-a-kind experiences with the chance to win weekly prizes, with one lucky winner taking home up to $250,000.00. Lucktastic also made history last year with a $1 Million giveaway, the very first of its kind via a mobile app. With more than 15MM installs, Lucktastic is consistently ranked the number one app in the lifestyle category and reaches one third of American mobile consumers.
About Lucktastic
Considered one of New York City's fastest growing mobile-first companies, Lucktastic is the leader in delivering innovative promotions, rewards, and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding, and product discovery. The pure play, free to play Lucktastic app launched on Android in 2014 and has quickly built an engaged and loyal customer base attracting nearly 15 million installs in the US on Android and iOS. With a dominant social footprint that includes over 2 million Facebook fans, the Lucktastic brand reaches 12 million weekly unique American consumers. For more information visit www.jumpramp.com.
About the MLBPA
The Major League Baseball Players Association (www.MLBPLAYERS.com) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program, Infield Chatter social community mobile app and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust (www.PlayersTrust.org ), a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPlayersTrust; @MLBPAClubhouse.
Michael Volpatt
Larkin/Volpatt communications
415-994-8864
Michael@LarkinVolpatt.com