IBD Digital revenue is up double digits as company adds multiple revenue channels designed around investors’ specific needs
Subscribers leverage IBD stock lists and premium investing products which consistently outperform the S&P by as much as three times
LOS ANGELES, Dec. 21, 2017 (GLOBE NEWSWIRE) -- Investor’s Business Daily (IBD), a leading financial news and research organization, today announced a year of record growth across its entire portfolio of investing news, products, and educational services, all of which are designed to help consumers achieve their financial goals. By focusing solely on investors’ unique needs, IBD’s profits in 2017 are projected to more than double, which is a rare feat for any media company.
“IBD identified an important niche that was not adequately served, and we revamped our entire company to focus on providing the tools investors need to be successful. Our evolution has paid off,” said Jerry Ferrara, President of IBD. “Because of our strong subscriber engagement, advertisers continue to renew programs at near triple-digit levels. We are also seeing more prospective business partners come to us with hopes of striking new and innovative programs to complement their business initiatives.”
IBD established its strong position by relying on unbiased data to dictate market coverage and predictions, bucking the industry’s reliance on commentary or contributed content sponsored by public companies. As a result, IBD Digital subscriptions are up over 11 percent year-to-date despite an average subscription price that is approximately three times that of its competitors.
Digital subscribers are particularly reliant upon IBD’s stock lists as investment guides. Many stock lists, including IBD 50, IBD Sector Leaders, Leaderboard, and IBD Big Cap 20, consistently outperform the S&P by as much as three times, which is particularly remarkable given S&P’s outstanding returns in 2017. All of IBD’s lists are based on its proprietary CAN SLIM Investing System, which applies tried-and-true principles and insights to the market.
In fact, the lists have proven to perform so well that Innovator Capital Management has created two ETFs based on them. The Innovator IBD 50 ETF (Ticker:FFTY) was developed around IBD’s flagship index of leading growth stocks while the new IBD ETF Leaders ETF (Ticker:LDRS) has been designed for individual investors and robo advisors over the long-term.
The strategic integration of video has also helped IBD flourish in its transition to a modern media company. Monthly video streams are up six times year-over-year. They are also driving subscription conversion at a rate that is comparable to, and in some cases exceeds, conversion from news stories. Interestingly, because IBD’s revenue comes primarily from paid subscriptions, unlike the majority of the industry, video content can be tailored to what is most helpful to investors. The user experience is not impeded by irrelevant ads nor is content subject to advertiser influence.
IBD’s invaluable lists, videos, and numerous premium features are also available to subscribers via mobile apps, including IBD’s flagship app and the popular MarketSmith apps.
Additionally, the company developed a new revenue stream by offering personalized investor-focused educational opportunities such as webinars and live seminars. By placing an emphasis on quality, IBD has attracted large, engaged audiences of individual investors and professionals alike. For example, IBD produces among the largest and best attended webinars in the financial industry. These monthly webinars typically draw between 4,000-6,000 registrants.
To experience all that IBD has to offer and understand why the company has attracted such a prized audience of high net worth subscribers and customers, please visit www.investors.com.
About IBD
Investor's Business Daily (IBD) is a leading financial news and research organization recognized for proprietary stock screens, comparative performance ratings and a record of identifying stock leaders as they emerge. The company takes a data-first approach to investing, educating investors about how to invest successfully using tested methods and sound research. IBD has honed its approach over the last 50 years to help investors make smarter decisions. Its stock lists have outperformed the S&P, and its recent presidential poll, the most accurate over the past four election cycles, was one of only two national polls to accurately predict the outcome of the 2016 Presidential Election. IBD offers a number of interactive stock research tools and information for investors of every level. To learn more about all that IBD has available, please visit www.investors.com.
© 2017 Investor's Business Daily, Inc. All rights reserved. Investor's Business Daily, IBD, CAN SLIM and their corresponding logos are registered trademarks of Investor's Business Daily, Inc.
For Editorial Contact:
Marisa Lam
GMK Communications for IBD
marisa@gmkcommunications.com
650.544.3350