HERSHEY, Pa., Feb. 01, 2018 (GLOBE NEWSWIRE) -- As Team USA marches towards the Olympic Winter Games PyeongChang 2018, The Hershey Company (NYSE:HSY), an official sponsor of the United States Olympic Committee (USOC), announced today an exciting opportunity for fans at home to get their own taste of Olympic Gold. Starting Feb. 9, whenever Team USA wins a gold medal in PyeongChang, the Hershey’s brand will give away coupons for a Hershey’s Gold bar (up to $1.50 each) to at least the first 10,000 participants responding to a Hershey’s post on Twitter/Facebook, first come, first serve, while supplies last.*
Taste the Gold
There’s nothing like the taste of sweet victory. As Team USA gold medal winners celebrate their accomplishments, the Hershey’s brand will provide fans with the opportunity to experience victory themselves with the taste of brand new Hershey’s Gold bars.
Launched in late 2017 as only the fourth flavor in the iconic history of the brand, Hershey’s Gold bars are the perfect way to celebrate the cultural moment of the Olympic Winter Games. Made with caramelized creme and featuring salty peanut and pretzel bits, the bar offers consumers a sweet, buttery taste that is topped off with a creamy and crunchy finish.
Golden Experts
Who’s better to help fans “Taste the Gold” than Detroit wide receiver Golden Tate? The professional football champion is teaming up with the Hershey’s brand to announce this promotion as someone who knows a thing or two about gold.
“I’m a big fan of Team USA and can’t wait to cheer them on as they pursue gold in PyeongChang next week,” said Tate. “It goes without saying, but I know all about ‘gold.’ It’s a huge part of who I am so I am excited for Team USA fans to get their own taste of gold while we cheer on our amazing athletes.”
Tate joins a group of champion athletes who serve as ambassadors for Hershey’s Gold bars, including Apolo Ohno, two-time Olympic Gold medalist and the most decorated American Winter Olympic athlete of all time. Ohno helped announce the launch of Hershey’s Gold bars last November.
“As an Olympic athlete, I remember how hungry I was to taste gold,” said Ohno. “I think it’s beyond cool that Hershey’s is offering fans a way to get a taste of gold.”
Golden Rules
After each Team USA gold medal win, Hershey’s will post to Twitter and Facebook a celebratory link where at least the first 10,000 fans to respond to the post may claim their Hershey’s Gold bar coupon (up to $1.50 each), first come, first serve, while supplies last. Don’t miss out and be sure to follow Hershey’s on Facebook and Twitter to help cheer on Team USA throughout the month.
*No Purchase Necessary. Open only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older at the time of entry. Giveaway begins 2/9/18 and ends 3/18/18. $1.50 coupon offer open to at least the first 10,000 participants responding to a post on Twitter/Facebook, first come, first serve, while supplies last. See full rules for details at tastehersheysgold.com. Void where prohibited. Sponsor: The Hershey Company
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About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit TeamUSA.org.
Contact:
The Hershey Company
Anna Lingeris | 717-534-4874 | Alingeris@hersheys.com
Ketchum Public Relations
Devon Horowitz | 202-835-9410 | Devon.Horowitz@ketchum.com
USOC
Jon Mason | 719-337-5392 | Jon.Mason@usoc.org
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/9f8e9184-5fec-41c2-ab2f-9303e66458e5